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Rockwell Automation to Showcase Cutting-Edge Technology at Hannover Messe 2026

In an era where industrial efficiency is paramount, Rockwell Automation, the largest name in industrial automation and digital transformation, is poised to make waves at Hannover Messe 2026. The company, publicly traded under NYSE: ROK, will take center stage from April 20 to 24 at the Amazon Web Services (AWS) booth, where they will introduce their innovative cloud-connected factory designs and enhanced industrial operations.

The demonstrations will delve deep into modern manufacturing solutions, featuring the integration of cloud-connected data, digital twins, autonomous mobile robots (AMRs), and industrial AI. This blend aims to illustrate how these technologies foster resilient and flexible manufacturing environments. By utilizing AWS's cloud infrastructure alongside their own automation expertise, Rockwell seeks to empower manufacturers to connect their physical and digital operations seamlessly.

Unveiling Digital Twin Technology

One of the standout features of Rockwell’s showcase will be the use of digital twin technology, specifically through the Emulate3D™ dynamic digital twin software. This sophisticated software allows manufacturers to create virtual models of their fulfillment and industrial environments. During the design phase, these digital twins facilitate evaluation and testing of layouts and operational sequences using physics-based simulations linked to programmable logic controllers (PLCs). This capability not only enhances the design process but also helps identify errors pre-launch, ensuring a smoother commissioning phase.

Felix Tang, Rockwell’s senior manager of strategic partnerships, emphasized the industry's need for agility amid increasing complexity in production and logistics. By merging Rockwell’s industrial automation expertise with AWS capabilities, manufacturers can tap into a cohesive data foundation. This foundation enables smarter, data-driven decision-making that drives continuous optimization and fosters operational agility.

A Collaborative Showcase with Amazon

Rockwell and Amazon will collaborate to demonstrate how cloud-based architectures can support distributed factory design and operational efficiencies. The integration of AMRs from OTTO, a Rockwell Automation affiliate, will be demonstrated alongside humanoid robots performing human-centric tasks. This practical approach provides real-time insights into how operations can be streamlined, enhancing performance across production, logistics, and workforce deployment.

By leveraging a connected cloud-based scenario, the companies will address traditional silos plaguing industrial operations. The simplified logistics workflow showcased will illustrate how data from autonomous systems can be aggregated securely through Rockwell’s software and AWS's infrastructure, highlighting how operational data can inform decisions across various domains.

Expanding Access to Innovative Solutions

In addition to the live demonstration, Rockwell Automation plans to offer selected industrial software applications through the AWS Marketplace. These applications include:

• - Emulate3D: A powerful tool for developing digital twins aimed at facilitating virtual factory design and commissioning.
• - OTTO Fleet Manager: A management system for overseeing autonomous mobile robot fleets and their operations.
• - FactoryTalk Optix: An advanced visualization and integration platform designed for Human-Machine Interface (HMI), the Industrial Internet of Things (IIoT), and edge-based applications.

This initiative not only showcases Rockwell's commitment to innovation but also broadens access to advanced tools that empower manufacturers to adopt and integrate automation technologies more effectively.

Attendees at Hannover Messe 2026 are encouraged to register for a free ticket to explore these groundbreaking solutions from Rockwell and AWS. This event promises to be an informative gathering for anyone interested in the future of industrial automation and the pivotal role of cloud technology in shaping this evolution.

For further insights into Rockwell Automation's contributions to the industrial landscape, visit their official website at www.rockwellautomation.com. With approximately 26,000 employees dedicated to client success across more than 100 countries, Rockwell Automation is leading the way in making industrial operations more productive and sustainable in the modern era.