AVITA's AI Training
2026-06-26 03:16:09

AVITA Introduces AI Role-Playing Training Across 768 Pharmacies in Japan for Employee Development

In a significant leap towards modernizing employee training, AVITA Co., Ltd. has implemented its unique AI role-playing training service, Abatre, across 768 pharmacy outlets under Nihon Chouzai, as of June 1, 2026. This initiative aims to enhance customer service skills among store employees, including part-time staff, through a hands-on and practical training approach.

Background of Implementation
Traditionally, Nihon Chouzai has relied on manual-guided training involving customer service workshops for its employees. However, the opportunity to practice real-life customer interactions was often limited, hindering the effective retention and improvement of these essential skills. Recognizing this gap, the company sought a solution that would allow for repetitive and realistic training scenarios.

Thus, Abatre was introduced, allowing employees to practice customer interaction with an AI avatar that simulates realistic situations. This innovative method empowers staff to regularly engage with their training, gaining immediate evaluations and constructive feedback, ensuring a continuous enhancement of their customer handling skills.

Implementation and Training Method
The rollout of Abatre entails its use by all pharmacy employees—pharmacists, medical clerks, and nutritionists, regardless of their employment status, to improve customer interaction. The training focuses on the most common real-life pharmacy scenarios, such as:
  • - Handling phone inquiries
  • - Managing situations where prescriptions take longer to fill

Through Abatre, employees can engage in repeated practice, facilitating a realistic training environment tailored to their daily tasks. The collected data from these sessions contribute to a broader understanding of skill levels across the organization.

Data Sharing and Best Practices
Furthermore, by aggregating training data monthly, Nihon Chouzai identifies high-scoring training logs, which are shared internally as exemplary cases. This data-driven approach encourages skill enhancement organization-wide and promotes the utilization of effective training methods.

Positive Outcomes from AI Role-Playing
Upon integrating Abatre into their training regimen, numerous employees have reported favorable outcomes:
  • - "The increased opportunities for practical output have significantly boosted my confidence in customer interactions."
  • - "The feedback provided by the AI is precise, allowing for steady improvement in my customer service skills."
  • - "Training has equipped me with the ability to remain composed while managing customer inquiries."

Abatre not only facilitates practice with AI avatars but also plays a vital role in reviewing training sessions and identifying areas for improvement. This enables employees to reflect on their interactions objectively, fostering a culture of continuous learning and enhancement throughout the organization.

Future Outlook
Looking ahead, Nihon Chouzai is planning to extend the usage of Abatre beyond store staff to include its corporate sales representatives. The company aims to integrate more training scenarios and leverage accumulated data to maximize educational effectiveness.

Through the implementation of Abatre, AVITA is dedicated to advancing workforce development in the healthcare and retail sectors, further pushing towards the digitization of training and education processes.

About Abatre
Abatre is an advanced AI role-playing service that allows for engaging and efficient training with an intelligent avatar playing the role of a customer. Utilizing this technology, employees can practice realistic interactions at any time, with immediate feedback from the AI following each session. This not only improves skill awareness but also allows for the personal identification of areas needing growth.

Abatre also addresses the need for consistent and effective training outcomes by systematically sharing best practices and insights gained from training sessions. As a result, it reduces the burden on training personnel previously consumed by traditional role-play activities, thus enabling greater efficiency in employee development processes.

Company Overview
AVITA Co., Ltd.
  • - CEO: Hiroshi Ishiguro
  • - Location: 1-8-1, Shimomeguro, Meguro-ku, Tokyo
  • - Established: June 2021
  • - Business: Development of services utilizing avatars and AI, marketing support, physical AI development
  • - Website: AVITA

Nihon Chouzai Co., Ltd.
  • - CEO: Kazuki Ogi
  • - Location: 9th Floor, Tamachi Tower, 5-33-11 Shiba, Minato-ku, Tokyo
  • - Established: March 1980
  • - Business: Management of a health insurance pharmacy chain
  • - Website: Nihon Chouzai


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