Bakery China 2026: A Hub for Global Innovation in the Baking Industry
Bakery China 2026: A Hub for Global Innovation in the Baking Industry
The highly anticipated 28th Bakery China 2026 will take place from May 20 to May 23, 2026, at the National Exhibition and Convention Center (NECC) in Shanghai. Co-organized by the Chinese Association of Bakery and Confectionery Industry and Bakery China Exhibitions Co., Ltd, this year's event is themed "Innovate Beyond • Premiere Fusion • Link Future". Spanning over 330,000 square meters across 13 exhibition halls, it has established itself as one of the largest and most influential trade shows in the global baking industry.
A Launchpad for Innovations
Bakery China serves as a crucial platform for unveiling new products, technologies, and business models. Attendees can expect to see thousands of innovative offerings that reflect the core of the industry.
Key highlights include:
- - Bakery China Innovation Award
- - Bakery China Innovation Talk
- - A week-long initiative dedicated to presenting new products.
These events focus on ongoing trends such as healthy baking, low glycemic index foods, synergies between food and pharmaceuticals, and applications of AI in baking. Moreover, the Chocolate China 2026 will concurrently take place, featuring renowned national and international companies from the chocolate sector, ensuring a comprehensive experience for attendees who are passionate about baked goods and confectionery.
Connecting the Future
With participation from over 2,200 companies across the baking supply chain, Bakery China 2026 anticipates nearly 400,000 attendees from 130 countries. International brands comprise more than 20% of the total participants. This year's registration from overseas has seen a 30% rise compared to the previous year, with over 10,000 buyers attending from countries involved in the Belt and Road Initiative, as well as key regions like Southeast Asia and Europe.
The event will cover five primary areas:
- - Retail chains
- - Brand owners
- - Bakery sections in supermarkets
- - Industrial baking
- - Globalization of the baking sector
This year's Bakery China boasts over 100 integrated events—from competition showcases to live master classes and even a coffee and bread festival—catering to all facets of the baking industry. Major competitions—such as the inaugural Namchow Cup for supermarket bakeries—will serve to highlight innovative practices, while forums will tackle critical industry areas like internationalization, industrial baking, smart manufacturing, and the use of healthy, regional ingredients.
Chinese bakery brands will have a unique opportunity to establish themselves on the global stage through these initiatives, as the event seeks to promote emerging market segments and encourage competitiveness in the industry.
A Commitment to Quality Development
After nearly three decades of evolution, Bakery China has become a global benchmark for the baking industry. Zhang Jiukui, the President of the Chinese Association of Bakery and Confectionery Industry, stated that this year's event aims to drive the high-quality development of the sector, heralding a new chapter in partnership with baking professionals from around the world.
In addition to the flagship event in Shanghai, Bakery China will host its first international bakery show for the ASEAN region (Bakery ASEAN) in Jakarta from August 27 to 29, further expanding its influence into Southeast Asia.
Join us at Bakery China 2026 for a groundbreaking experience that promises innovation, connection, and a celebration of the baking industry’s future!
Topics Consumer Products & Retail）
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