Aderans Launches Inclusive Underwear Line for Breast Cancer Patients
Aderans Co., Ltd., a company globally recognized for its wellness offerings in hair, beauty, health, and medical sectors, has officially launched a new innerwear brand named "Rafra Lunica." This line includes two innovative products: the "One-Sided Bra" developed in collaboration with talent Anna Umemiya, and the "Front-Open Bra." These items will be available starting February 23 at Aderans' in-hospital hair salon "Komorebi®" and the Aderans appearance care shop online.
Background Context
According to a report published by Japan's Ministry of Health, Labour and Welfare in January, approximately 102,000 new cases of breast cancer are anticipated in 2023, marking it as the most prevalent cancer diagnosis among women. Notably, the five-year survival rate for those diagnosed in 2018 was reported to be 88.4%. This statistic emphasizes the pressing need to focus on improving the quality of life for patients undergoing treatment or recovering from surgery.
Recognizing this need, Aderans has developed garments that cater specifically to patients who have undergone breast cancer treatments or surgeries. The design prioritizes a "gentle fit" to accommodate sensitive skin following surgery, and features two styles tailored for comfort: the one-sided and front-open bras.
The "One-Sided Bra" was created in collaboration with Anna Umemiya, who underwent a mastectomy after being diagnosed with breast cancer in 2024. This collaboration arose from Umemiya's personal experiences and challenges in finding suitable innerwear post-surgery. With limited options available, especially in Japan, she was motivated to create a product that would offer comfort and support for similar patients. Additionally, a portion of the sales will be donated to the Japan Cancer Society's "Smile Fund."
About Rafra Lunica
The new innerwear brand, Rafra Lunica, is positioned under Aderans' comprehensive medical brand, Rafra®. The name combines "Luna" (moon) and "Medical," symbolizing a gentle guiding light for patients navigating their recovery journey.
Interestingly, this initiative is part of Aderans' ongoing commitment to support not just hair-related concerns but also broader needs, ensuring all product developments consider insights from medical professionals.
Product Highlights
1.
The One-Sided Bra: Created in consultation with Anna Umemiya, this bra reflects her experience post-mastectomy. Developed with input from employees who have faced similar battles, it features adjustable designs, gentle grip, and three rows of hooks for various body types. The hook positions are configured to account for post-operative drainage placements, ensuring easy donning and doffing during hospital visits.
2.
Front-Open Bra: This design allows for easy fastening while dressed, ensuring that medical examinations can be conducted smoothly without needing to shift clothing significantly. It's an inclusive solution for various users — whether they have undergone surgery or are dealing with limited mobility.
Key Features of Rafra Lunica Products
- - Soft Bamboo Rayon: The fabric is made of bamboo rayon, known for its silk-like feel and softness, ensuring comfort against sensitive skin.
- - All-Directional Stretch: Special knitting techniques enable the fabric to stretch in all directions, providing a snug, yet comfortable fit.
- - Wide Ribbed Structure: Designed to prevent slippage, this structure supports patients who spend a lot of time lying down, offering stability.
- - Removable Round Pads: Each bra includes round pads for gentle support of the bust, with convenient access points.
Product Details
- - Launch Date: February 23, 2026
- - Sizes: M-L, L-LL in two colors for each style (One-Sided Bra: Beige & Black; Front-Open Bra: Pink & Black)
- - Price: 3,300 JPY (tax included)
- - Availability: Through Komorebi® hair salon and Aderans’ online appearance care shop.
Aderans continues to embody its corporate slogan, "Everything for a Smile," aiming to enhance well-being worldwide and foster an environment of smiles, hope, and inspiration.