#Japan #Tokyo #Nadaman #Ueno Store #ONODERA GROUP

Nadaman Matsuzakaya Ueno Store Grand Opening

On December 3rd, Nadaman, a renowned name in Japanese cuisine, will open its new Matsuzakaya Ueno Store in the basement of Matsuzakaya Department Store located in Ueno, Tokyo. This opening marks the first new store since Nadaman became part of the ONODERA GROUP in 2024. The store aims to deliver a more refined Japanese dining experience under a rebranded identity, moving away from its previous name, 'Nadaman Kitchen,' to simply 'Nadaman'.

The new establishment focuses on providing not just any food but high-quality bento and side dishes crafted by the expertise and skills of the chefs from the long-standing Nadaman restaurant. By simplifying the brand to 'Nadaman', the store hopes to convey a sense of authentic taste and elegance that resonates with customers, especially for special occasions. This strategy aims at enhancing the perceived value and allure of the dishes offered.

Design and Atmosphere

The layout of the Nadaman Matsuzakaya Ueno Store is designed with a predominantly black color scheme that reflects traditional Japanese aesthetics. The signage and interior elements are meticulously crafted to harmonize with this theme, showcasing the vibrancy of the dishes on offer. The objective is to create a beautiful blend of 'Japanese beauty' and 'culinary enjoyment' into the customer dining experience.

Nadaman aspires to cater to a wide range of customers by providing an atmosphere that balances elegance with approachability, ensuring visitors feel comfortable while enjoying high-quality Japanese cuisine.

Opening Celebration

To celebrate the grand opening, Nadaman will offer a limited-time promotion featuring 100 exclusive goodie bags. These bags will include a mix of oden, six varieties of Japanese soup, and coupons totaling 1,000 yen in value, all carefully packaged together for a special price of 2,700 yen (including tax). The goodie bag offers a chance for customers to experience popular items and those they'd always wanted to try. Additionally, there's an exciting opportunity as each goodie bag includes a chance to win dining vouchers for Nadaman restaurants!

Goodie Bag Details

• - Sales Period: December 3rd (Wednesday) to December 7th (Sunday) — only 100 bags available while supplies last.
• - Price: 2,500 yen (tax inclusive 2,700 yen)
• - Contents: Oden, Japanese soups (featuring blue crab, pumpkin, fibrous vegetables, sweet shrimp, corn, ten varieties of vegetables), and ten 100-yen coupon vouchers.

Store Information

• - Store Name: Nadaman Matsuzakaya Ueno Store
• - Opening Date: December 3rd, 2025
• - Address: 3-29-5 Ueno, Taito City, Tokyo 110-8503
• - Contact Number: 03-6284-3337 (direct line)
• - Operating Hours: 10 AM to 8 PM (subject to the department store's schedule)

Please note that the operating hours and event information may change without notice.
Additionally, on December 31st, the store will operate from 10 AM to 6 PM, and will resume regular hours on January 3rd, 2026.

About Nadaman

Nadaman's legacy began in 1830, during the Edo period, when its founder, Bansuke Nada, established a modest eatery named 'Nadaman' in Osaka. Over the years, the establishment has evolved, becoming a prestigious name in the world of Japanese dining. Notable milestones include catering the official dinner at the Tokyo Summit in 1986 and showcasing Japanese cuisine during the Aichi Expo in 2005 as its representative.

Spanning over 190 years, Nadaman has blended tradition with modern tastes, continuously evolving to meet customer preferences. Today, it operates around 42 stores within commercial facilities across Japan, alongside offering a delivery service for bento boxes. Nadaman remains a cherished name for many food enthusiasts both domestically and internationally.