FortyAU Joins Forces with ASH Investment Partners for Strategic Expansion

Partnership Announcement

FortyAU, a Nashville-based digital services company, has entered a significant partnership with ASH Investment Partners (ASH IP), an Atlanta-based private equity firm. This collaboration aims to enhance FortyAU's capabilities in delivering digital solutions primarily for the healthcare sector and other regulated markets.

Founded in 2011, FortyAU has established itself as a leader in custom software engineering, AI, data science, and strategic design. The company is known for its focus on providing tailored solutions to address the complex demands of industries with stringent regulatory requirements. By leveraging its expertise, FortyAU has been able to create innovative services that meet the evolving needs of its clients.

Logan Buchanan, co-founder of FortyAU, commented on the partnership, stating that they met the ASH IP team over two years ago and recognized a shared vision for the company's strategic direction. He expressed excitement about aligning with a firm that prioritizes technical talent, client satisfaction, and employee engagement. These values are integral to FortyAU’s carefully cultivated company culture, making ASH IP an ideal partner for their future endeavors.

Andrew Kerr, CEO of FortyAU, emphasized the benefits of this partnership, highlighting ASH IP's experience in scaling digital service firms. With a strong team of skilled professionals and a profound understanding of both healthcare and emerging critical markets, FortyAU is positioned to take full advantage of this relationship. "We are now poised for massive growth, bolstered by ASH IP’s support for expanding our services and capabilities," Kerr said.

ASH IP’s Managing Partner, Andy Heyman, echoed these sentiments, praising FortyAU's accomplishments in delivering comprehensive digital solutions to enterprises facing intricate technical and regulatory challenges. He expressed enthusiasm for partnering with such a talented team and looks forward to contributing to their ongoing growth.

This investment marks ASH IP’s second move within its $150 million digital services fund, reinforcing the firm's strategy of identifying and supporting companies in the digital service industry that fulfill the increasing demand for specialized digital solutions while connecting them with qualified engineers.

The transaction was facilitated by GLC Advisors and Bradley for FortyAU, while ASH IP was represented by Nelson Mullins. Financing for the partnership was secured through Cadence Bank, illustrating the strong financial backing supporting this strategic alliance.

As the digital landscape continually evolves, this partnership heralds a promising shift for FortyAU, allowing it to amplify its impact across key markets. The collaboration not only strengthens the company’s portfolio but also enhances its service offering, which is critical for clients navigating the complexities of technology and regulation in their respective industries.

In conclusion, the partnership between FortyAU and ASH Investment Partners sets the stage for a significant expansion in the digital services sector, particularly within healthcare. This collaboration aims to drive innovation, improve efficiency, and provide premium solutions to meet the growing needs of enterprises across the nation.