#Japan #Tokyo #SHIRO #Holy Basil #Face Mist

Introducing the Holy Basil Face Mist 2025 by SHIRO

The latest addition to SHIRO's LIMITED SKINCARE line is here— the Holy Basil Face Mist 2025. This simple yet sophisticated beauty product captures the essence of freshly harvested holy basil, providing the skin with a refreshing touch as summer gives way to autumn. Part of SHIRO's signature '旬シリーズ' (Seasonal Series), this face mist embodies a desire to deliver seasonal ingredients to our skin just as we savor seasonal flavors.

Holy basil is renowned for its vibrant, sweet fragrance, and since introducing this ingredient in 2021, SHIRO has continuously refined the formulation to maximize its wonderful aroma. Initially created with dried holy basil, the company made a groundbreaking shift in 2023, recognizing that using freshly harvested basil for distillation captures its essence more effectively. This year, the Holy Basil Face Mist has taken a step further by utilizing only the distilled water from freshly harvested basil, resulting in an incredibly pure product.

As the harvest season envelops the basil fields, the air is filled with a luscious, sweet scent. This delightful fragrance has been beautifully encapsulated in the face mist, designed for a light and refreshing feel—perfect for the lingering warmth of late summer days. Experience a refreshing break as you envelop your skin and senses in the sweet, soothing aroma unique to this face mist.

Release Schedule

• - September 5, 2025: Starting on this day, SHIRO members can reserve the product through the 'FAST RESERVE' program.
• - September 11, 2025: The Holy Basil Face Mist will be available for purchase on the SHIRO online store (from 10 AM) and throughout SHIRO's nationwide direct stores.

Product Details

• - Product Name: Holy Basil Face Mist 2025
• - Volume: 120mL
• - Price: ¥5,280 (including tax)

Capture the vitality of holy basil, nurtured in the summer sun, with this simple formula, containing only distilled water from holy basil. By distilling the basil immediately post-harvest, the full fragrance and nutrients of the ingredient are preserved. The mist can be applied generously not just to the face, but also to the body, providing hydration to skin that may feel unstable due to sun exposure.

With every spritz, you'll be surrounded by the fragrant notes of holy basil, evoking a sense of tranquility as if inhaling the fresh air directly from the field.

Usage Instructions

Hold the bottle approximately 20 cm from your face, spray an appropriate amount, and gently pat the mist into your skin with your palms. You can use about five pumps twice daily, allowing the bottle to last approximately two and a half months.

Key Points

• - Use it as a toner or booster after bathing or washing your face. It can also be sprayed over makeup as a finishing mist.
• - This product is not just for the face; feel free to apply it all over your body for extra hydration.

Note: The face mist contains Camimelifolium water as a skincare component.

The Story Behind Holy Basil

This marks the fifth consecutive year of holy basil's inclusion in SHIRO's Seasonal Series. Known for its refreshing sweetness, holy basil is an herb reaching its peak from early summer to autumn. This year, SHIRO focused on minimizing human intervention during manufacturing to ensure that the aromatic qualities of the herb are preserved as naturally as possible.

In addition to changing harvesting methods, which were expanded from previously focusing on the flowers to including the stems, SHIRO has altered the harvesting cycle from every two weeks to every three weeks or up to a month. This thoughtful adaptation allows for a production process aligned more closely with the natural growth cycle of the basil while reducing the burden on local farmers. With the inclusion of the stems, this year's formulation allows for a rich, green sweetness to permeate the scent.

Born of a commitment to emphasize the natural allure of the ingredient, the Holy Basil Face Mist 2025 encapsulates the farm's fresh air, offering a delightful experience that celebrates nature’s gifts.

Ingredients

• - Main Ingredient: Holy Basil (Kapoor Tulsi) from Hinata Farm, Hiroshima

Holy basil is treasured in traditional Indian beauty practices. A rare herb in Japan, SHIRO utilizes the Kapoor Tulsi variety, recognized for its sweet, rich aroma with minty notes and a subtle, invigorating bite. This remarkable herb, employed in many contexts from culinary uses to beauty, has been known for its ability to heal both mind and body. SHIRO partnered once again with Hinata Farm, which cultivates this magical herb using organic practices, ensuring a potent infusion of nature’s vitality.

Partner Highlight

Hinata Farm (Hiroshima Prefecture)

Founded in 2013 in Shiwa Town, Higashi-Hiroshima City, Hinata Farm is operated by a couple dedicated to cultivating vegetables without pesticides or chemical fertilizers. They believe in delivering safe and healthy food while also innovating future endeavors, such as hosting events that connect people with nature. Driven by a passion for sustainable eating, they aim to create an environment where children can enjoy abundant nature. Their mission inspires them to craft vegetables that bring smiles to people’s faces throughout the nation.

About SHIRO

SHIRO originated from a simple philosophy: to create products we personally want to use daily. With all functionalities from development to sales integrated within the company, SHIRO maintains an ethical approach to production. The brand identifies exceptional materials both domestically and internationally, harnessing their powers to offer skincare, makeup, and fragrance that resonate with customers. In addition to flagship stores across Japan, SHIRO has expanded its reach to London, Taiwan, and South Korea, and has engaged in e-commerce in the United States and through cross-border sales in China.

From the launch of their 'SHIRO LIFE' food selection to the 'SHIRO CAFE' for delightful dining experiences, and 'SHIRO BEAUTY' salons, the brand experiences on beauty are integrated thoughtfully.

SHIRO continues to grow with its initiatives to enhance sustainability and minimize waste while looking forward to future projects aimed at sharing the beauty of nature and its resources.

Location: 3-6-7 Kita-Aoyama, Minato City, Tokyo, 107-0061
Established: October 23, 1989
CEO: Takahiro Fukunaga