Revolutionary Ahaha Jelly: A Game Changer for Orthodontic Patients in Japan

The Launch of Ahaha Jelly: A Solution for Orthodontic Patients

In a groundbreaking move for oral care, DM Mitsui Sugar Co. is introducing Ahaha Jelly, a specially formulated jelly drink designed for patients undergoing orthodontic treatment. Set to hit the market on October 23, 2025, this jelly allows individuals to enjoy a tasty and nutritious snack without the hassle of removing their dental aligners. With a primary focus on providing a joyful eating experience during a challenging time, this product aims to lift spirits and support healthy nutrition.

Addressing the Eating Restrictions of Orthodontics

For patients wearing braces or aligners, eating certain foods can be quite a challenge. Typically, individuals are advised against consuming most edibles except for water while their aligners are in place. This strict guideline can lead to restrictions on energy intake, which can be both frustrating and inconvenient. Recognizing this pain point, DM Mitsui Sugar has innovated a solution that accommodates patients' dietary needs while ensuring the health of their teeth.

Ahaha Jelly: The Features that Set It Apart

- Tooth-Friendly Ingredients: The jelly contains trehalose, a sugar that is gentle on the teeth, thereby mitigating any potential damage caused by consuming sugary snacks.
- Colorless Formula: Unlike many snacks that may stain, Ahaha Jelly is designed to be colorless, ensuring it won’t affect the appearance of aligners.
- pH Management: The product’s design ensures that it maintains a neutral pH level, helping to prevent an acidic environment that can harm dental health.
- Soft and Easy to Consume: With a pleasant peach flavor and a soft texture, this jelly is not only easy to digest but also satisfying, making it an ideal snack for any time of the day.

With 50 calories per 100g pouch, Ahaha Jelly provides an ideal alternative for energy replenishment, perfect for busy days at work, school, or outings, especially for those who seek convenience without compromising their orthodontic commitments.

Development Driven by Patient Insight

The inception of Ahaha Jelly stemmed from employee experiences and subsequent feedback from a survey conducted with 562 orthodontic patients across 17 dental clinics. It revealed that more than half of the respondents were consuming snacks despite strict guidelines against them. These findings indicated a pressing need for snacks that could be consumed safely while wearing aligners. In collaboration with dental professionals, DM Mitsui Sugar was able to create a product that addresses these concerns directly.

The innovative jelly drink aims to make the orthodontic experience more enjoyable, allowing patients to focus on their treatment journey without the constant worry about food restrictions. As a result, Ahaha Jelly ultimately promotes a positive attitude toward orthodontic care.

Availability and Special Campaigns

Ahaha Jelly will be available exclusively at dental offices across the nation, ensuring patients receive this product under the guidance of their dental care providers. This exclusive sale strategy is set to create a safe consumption environment for patients, who can reach out to their dentists for information regarding availability.

In celebration of its launch, DM Mitsui Sugar will be hosting a variety of sampling events and webinars for dental professionals, beginning with the Japan Dental Show 2025, scheduled for September 26-28, 2025, at Pacifico Yokohama. Patients and dental professionals alike are encouraged to participate in upcoming campaign events for tasting samples and learning more about the product.

The company is excited about introducing Ahaha Jelly as the first of many products in the oral care segment, which will continue to evolve to meet the needs of patients and enhance their quality of life amidst orthodontic treatment.

Company Overview: DM Mitsui Sugar Co.

Founded in 1947, DM Mitsui Sugar Co. has made its mark as a leader in the field of sugar and functional foods. With a mission to create happier moments for individuals through innovative nutrition solutions, the company is poised for significant growth in oral care.

For inquiries or to learn more about Ahaha Jelly, customers can contact:

- General Inquiries: 03-6453-6125
- Official Website: DM Mitsui Sugar