UTARIII: Building a Thriving Community and Economy in Hokkaido

Creating a Thriving Future for Hokkaido

UTARIII, a corporation dedicated to revitalizing Hokkaido, officially established on November 27, 2025, aims to transform the region through collaborative efforts in business and community engagement. With a mission to tackle pressing issues such as population decline and economic contraction, UTARIII stands at the forefront of innovation.

Founded in Sapporo, Hokkaido, by CEO Sayaka Adachi, UTARIII embodies the spirit of collaboration among business leaders and community members. The initiative has gained traction by hosting over 20 networking events annually, bridging connections between Hokkaido and Tokyo through its unique EzoEdo model. This framework promotes not only business partnerships but also a sense of shared responsibility to enhance the local economy.

Goals and Aspirations

The driving principle behind UTARIII is captured in the slogan, "Empower Hokkaido through Business!" The company's ambition is to realize the 'Triple 3 Initiative': bringing together 300 active participants, achieving a revenue target of ¥3 billion, and executing 30 impactful projects that bolster regional development. Underpinning this endeavor is the belief that Hokkaido has untapped potential waiting to be realized by like-minded individuals committed to local prosperity.

Core Initiatives

UTARIII has outlined three primary business sectors essential for driving its vision:

1. Networking and Platform Development
- Offering face-to-face business networking events in addition to the online referral salon titled "KOTAN Connect," UTARIII cultivates a robust exchange of ideas and opportunities. By integrating Hokkaido’s market with its larger Tokyo counterpart, our aim is to accelerate business matching efficiencies through initiatives such as EzoEdo.

2. Sales Growth Support
- In collaboration with various companies, including KIRINZ and VIA, UTARIII seeks to resolve Hokkaido's challenge of underperforming products despite their quality. By leveraging TikTok Shop and live commerce, the team is poised to enhance distribution channels for local industries, retail, and food services effectively.

3. Public-Private Partnerships and Hometown Tax Initiatives
- Partnering with NoMaps, a premier innovation event in Hokkaido, UTARIII is pioneering new frameworks for hometown tax contributions. By elucidating the allocation of donations toward specific projects—covering sectors like education, business, and arts—the organization encourages community engagement while channeling investment into future potential.

Voices of Leadership

Sayaka Adachi, CEO
"Through UTARIII, I'm expanding connections not only within Hokkaido but also with those in Tokyo. I firmly believe that fostering these ties is essential for uplifting our region. By continuing our initiatives like EzoEdo, we can create significant opportunities that lead to a dynamic model of revitalization for Hokkaido. Additionally, as a mother of two, I'm passionate about promoting a society where women can actively engage in both family life and business, addressing one of Hokkaido's core challenges while pursuing economic growth."

Tomohiro Fujiya, COO
"My commitment lies in harnessing the power of marketing to showcase Hokkaido’s unparalleled value. By applying cutting-edge web marketing strategies honed in Tokyo, we aim to create remarkable synergies with the region's unique products and skilled workforce. Achieving a ¥3 billion milestone is merely a stepping stone for us, as we are eager to welcome serious businesses ready to scale to new heights."

Conclusion

As UTARIII embarks on its journey to revitalize Hokkaido, it emphasizes the importance of community partnerships and innovative solutions. By fostering a collaborative environment, UTARIII not only aims for substantial economic growth but also strives to create a brighter future for Hokkaido's residents. From networking to practical business solutions, the essence of this initiative embodies hope, creativity, and resilience in the face of adversity. As they build connections and elevate the region, the vision for a thriving Hokkaido is set to become a reality.

Company Information

- Name: UTARIII, Inc.
- Founded: November 27, 2025
- CEO: Sayaka Adachi
- COO: Tomohiro Fujiya
- Location: Sapporo, Hokkaido, Japan
- Website: utariii.com