Studio Pilates International Sees Remarkable U.S. Growth with $888K Unit Volume and 2026 Expansion Plans

Studio Pilates International: U.S. Expansion and Record-Breaking Performance

Studio Pilates International, an acclaimed Reformer Pilates franchise, is reporting impressive growth as they enter 2026. With over 125 studios worldwide and more than 70 under development, the brand's new average unit volume (AUV) for U.S. studios has reached an impressive $888,774. This milestone highlights the brand's stronghold in key markets across the United States and solidifies its position as a prime franchise opportunity as the New Year approaches.

The increase in AUV signifies changing trends as interest in high-quality, scientifically-backed Pilates continues to gain momentum nationwide. January is historically a peak time for franchise inquiries, as aspiring entrepreneurs seek new ventures or career pivots, making this an opportune moment for Studio Pilates to showcase its growth trajectory.

Jade Winter, Co-Founder and CEO, stated, "Studio Pilates International has built extraordinary community demand across the United States, and the new $888,774 AUV is a testament to the strength and scalability of our model. We are excited to continue our growth into new cities and markets, bringing our results-driven Pilates experience to even more communities."

Expansion Plans

In 2025, Studio Pilates International made significant strides by entering key U.S. locations, commencing with its North Plano, Texas studio. Following that, they have plans to open additional studios in McKinney, Missouri City, West Plano, and Windsong, Texas. As they look ahead into early 2026, new openings are scheduled in:

- Spears Creek (Elgin, South Carolina): January 24
- Hudson Square (New York, NY): January 31

Additional locations including Elk Grove, CA; Boston, MA; Sparks, NV; Ocala, FL; and West 57th Street, NY are also on the horizon. The brand is also set to expand its international footprint, having signed agreements for franchises in Germany and Portugal, with more planned worldwide.

Background of Studio Pilates

Founded in Australia in 2002 by Olympic athlete Jade Winter and physical therapist Tanya Winter, Studio Pilates International prides itself on providing a scientifically-backed Reformer Pilates experience. Grounded in safety and measurable outcomes, their signature 40-minute classes feature skilled instructors and proprietary technology. The classes are designed to offer personalized attention while also incorporating visual demonstrations through SPTV screens.

Notably, the method is adaptive to all fitness levels, making it accessible for everyone from elite athletes to newcomers to Pilates. The increasing demand for quality fitness options, coupled with the brand's commitment to community-building, makes for a compelling business model.

For those interested in exploring Studio Pilates International further, more information is available at studiopilates.com and on Instagram at @studio_pilates.