#Japan #Tokyo #Retail Innovation #Hiraga #SPX2027

Hiraga Co. Hosts a Memorable 2026 New Graduate Welcome Ceremony

On October 1st, 2025, Hiraga Co., based in Nerima, Tokyo, hosted a welcoming ceremony for thirteen new graduates set to join the company in April 2026. The event, directed by President Keiji Nakamae, centered on addressing the significant challenges facing Japan’s retail sector.

During the ceremony, Nakamae shared insights about the retail industry's current struggles, ranging from technological advances and labor shortages to diversifying values and environmental concerns. He emphasized that while these challenges are daunting, they represent a golden opportunity for transformation and growth. With the unveiling of their medium-term management plan, 'SPX2027', Hiraga aims to lead the way in revolutionizing promotional activities in the retail sector.

The atmosphere was filled with anticipation as Nakamae conveyed a heartfelt message to the new hires, expressing gratitude for their choice to embark on this journey with Hiraga. He encouraged them to embrace challenges without fear of failure, stating, "If you succeed in just one out of ten endeavors, that’s still a win." This sentiment echoes the company's mantra of being resilient, lively, and tenacious—that they should grow and thrive within the supportive environment of Hiraga.

Following the official welcome, the new graduates received their appointment letters, with each individual reflecting on their new commitment. The day concluded with a networking lunch, fostering camaraderie among peers and facilitating interaction with senior employees. This comfortable environment allowed the new hires to deepen their understanding of Hiraga and its mission.

About Hiraga Co.

Founded in 1956, Hiraga Co. aspires to be Japan's leading company in solving retail challenges by addressing every 'not' revolving around promotions. With a history of supporting supermarkets and electronics retailers, the company provides comprehensive promotional consulting services, including 52-week merchandising strategies, promotional management systems, and multi-channel marketing utilizing social media.

Hiraga’s team engages with clients from research through execution and impact evaluation, ensuring comprehensive support. By maintaining this unique approach, Hiraga continues to contribute to the revitalization of the retail industry, solidifying its status as an irreplaceable entity in the promotion and printing sector.

Company Overview

• - Company Name: Hiraga Co.
• - CEO: Keiji Nakamae
• - Headquarters: 3-20-2 Toyotama-Kita, Nerima, Tokyo, 176-0012, JAPAN
• - Official Website: Hiraga Co.

As the new graduates prepare to join Hiraga in the coming April, both the leadership and the incoming talent are excited about the possibilities that lie ahead. Together, they hope to reshape the retail landscape in Japan, making it more responsive and adaptive to the evolving demands of consumers.