Chloé Atelier de Fleurs Unveils Mediterranean Essence Fragrance Collection

Chloé Atelier de Fleurs: The Mediterranean Essence Collection

Chloé has unveiled its latest fragrance collection, Mediterranean Essence, capturing the sun-drenched beauty of the Mediterranean. Inspired by the natural splendor and light of the Mediterranean region, the Atelier de Fleurs collection reflects the essence of a sun-kissed landscape filled with coastal pathways, fragrant pines, and warm sands, all wrapped in a sensory experience that embodies Chloé's free-spirited and sensual aesthetic.

The visionary behind this collection, Gaby Aghion, drew deep inspiration from the Mediterranean, infusing it into Chloé's identity. Her treasured moments spent by the sea in Ramatuelle, alongside the legendary Karl Lagerfeld, serve as the wellspring for her instinctive and liberating designs. The collection celebrates the earthy colors of sand and stone, combined with flowing silhouettes and pleats that resonate with the Mediterranean landscape.

The Mediterranean Essence collection expresses this profound inspiration through fragrance. It goes beyond mere postcard-like images to spotlight the more organic and sensory elements of Southern France. Evoking imagery of sun-drenched coastal trails, the sounds of pine needles underfoot, and the scent of sun-warmed sand, these perfumes artfully depict the essence of the region. Moreover, by shedding light on new facets of familiar ingredients, it captures the intrigue of winding paths and the depth of wild Garrigue land.

The rhythm of light represented in the essence of Chloé's iconic Prisse Soleil pleats is lovingly mirrored in each fragrance, granting a subtle brilliance to the creations.

Bottles Inspired by the Mediterranean

The bottles embody the timeless elegance and simplicity that Chloé has always cherished. Their gently undulating forms pay tribute to the signature Pleats Soleil of the Atelier de Fleurs. The warm green hue evokes the rich tapestry of the Mediterranean landscape, while the textural cap resembles sand, reflecting Chloé's deep-rooted connection to the horizon of the region.

Fragrance Offerings

1. Chloé Atelier de Fleurs Sable Lavande Eau de Parfum
Perfumer: Quentin Bisch
This fragrance presents lavender that is soft and warm, interpreted through a lens of wildness instead of the classic aromatic profile. It combines smoothness reminiscent of sand slipping through fingers with solar fig accords and ambroxan, creating an enveloping scent that evokes the soothing moment when heated sand begins to cool at dusk.

2. Chloé Atelier de Fleurs Ver Soleil Eau de Parfum
Perfumer: Quentin Bisch
Highlighting the seldom-used lentisk (mastic), this fragrance illustrates the coastal landscapes of the Mediterranean where aromatic plants grow in harmony with the sea. The resinous notes merge with the freshness of green mandarin, illuminating vibrant green notes supported by a warm musk and wood base, encapsulating a lively essence.

3. Chloé Atelier de Fleurs Sous le Pain Eau de Parfum
Perfumer: Quentin Bisch
An ode to the French island of Porquerolles, this fragrance embodies the warmth of sun-baked pine trees. It captures the lively scents of bark and needles while intertwining with the resinous notes of eucalyptus, evoking the sensation of walking across a sunlit land with a warm and delicate fragrance.

4. Chloé Atelier de Fleurs Plage du Figuier Eau de Parfum
Perfumer: Anne Flipo
This interpretation of the fig, symbolic of Southern France, draws from Gaby Aghion's love for Ramatuelle and St. Tropez, encapsulating the air of the actual location, Plage du Figuier. The fig transforms from a hidden flower to a luscious fruit, merging with orange blossom, presenting a Mediterranean floral essence that is warm and bright without overwhelming sweetness.

The Atelier de Fleurs collection was born as a creative space, unveiling hidden aspects of familiar flowers and capturing their most radiant moments. Established in 1952 by Gaby Aghion, this collection breathes her free-spirited and progressive ideology that was inspired by the intellectual and artistic movements of the Left Bank in Paris. Just as Chloé's fashion embodies the elegance of women's silhouettes, the Atelier de Fleurs fragrances celebrate the pure beauty and grace that nature offers. The signature pleated design of the Maison is reflected within the fragrances, radiating the floral brilliance bathed in light.