Tixr Appoints Wayne Grierson as Managing Director for EMEA Expansion Strategy

Tixr, a prominent global player in modernizing ticketing and live event commerce, has taken a significant step in its international growth by appointing Wayne Grierson as the new Managing Director for the UK and EMEA regions. Grierson, based in Tixr's London office, is expected to spearhead commercial growth and strategic partnerships across this dynamic market known for its vibrant live entertainment and sports scene.

Focus on Modern Solutions

As the ticketing landscape continues to evolve, event organizers in the UK, Europe, and the broader EMEA region are increasingly in search of modern alternatives to outdated ticketing systems. Grierson will focus on building a diverse portfolio of events that aligns with Tixr’s established success in the U.S. market. He is set to harness his extensive experience in live events to forge innovative solutions that not only enhance the fan experience but also uphold the integrity of events.

Robert Davari, CEO of Tixr, commented on Grierson’s appointment, stating, “EMEA represents a pivotal market for Tixr. Wayne possesses the necessary leadership experience and commercial acumen to effectively scale our presence across the region. His understanding of marketplace dynamics will be invaluable as we build a balanced business model similar to the one we’ve achieved in the U.S.” This sentiment underscores the company’s commitment to expanding its influence in regions where modern ticketing solutions are in high demand.

A Track Record in the Industry

Before joining Tixr, Grierson held several key positions, including Chief Operating Officer at StubHub International, where he directed operations during a period of strategic growth. His expertise extends across various roles in reputable organizations like NBCUniversal Media, eBay, Motorsport Network, and Deluxe Entertainment Services Group. His recent leadership as CEO in Motorsport Events saw him driving business strategies in live event production and audience engagement.

Grierson remarked on the challenges he aims to address in the ticketing industry, stating, “Having spent two decades in live events and marketplaces, it’s clear that while commerce has advanced, ticketing has not kept pace. Tixr is developing the necessary modern platform that addresses the complexities faced by promoters and venues. With solutions designed to combat ticket scalping and offer fans greater flexibility, partners can maintain their fan relationships without being constrained by outdated systems.”

Growing Demand for Modern Alternatives

The demand for innovative ticketing solutions is evident as Tixr has established partnerships with various renowned organizations across the UK and EMEA, supporting a wide array of events. These partnerships include renowned events like the Royal Windsor Horse Show in the UK, Boxxer, DreamHack in Sweden and the UK, Dublin Comic Con, and the Esports World Cup in Saudi Arabia. Tixr's presence in these markets has grown steadily since the establishment of its London office in 2023, highlighting the increasing appetite for contemporary ticketing experiences.

Grierson's appointment emphasizes Tixr’s commitment to building strong regional leadership capable of executing robust market strategies while advancing the company's comprehensive international vision. With Grierson at the helm, Tixr is geared up to scale its operations and continue enhancing its partnerships, fostering an organizer-first approach, and catering to an array of venues, sports properties, and live entertainment events throughout the UK and EMEA.

About Tixr

Founded in 2013 in Santa Monica, California, Tixr is transforming the ticketing landscape by offering a versatile platform that empowers artists, venues, and sports properties. The award-winning operating system supports over 700 partners globally and has processed nearly $1 billion in transactions in 2025. Tixr is recognized as one of the largest founder-led ticketing enterprises, backed by significant investments from leading firms. For more information on upcoming events and Tixr's services, visit Tixr.com.