#London #United Kingdom #Fragrance Collection #Laura Ashley #Nirvana Brands

Laura Ashley's New Fragrance Collection

The iconic British brand Laura Ashley recently unveiled a captivating new collection of fragrances in collaboration with Nirvana Brands. This launch features four distinct perfumes, each uniquely inspired by the company's treasured archival prints, echoing the rustic charm of the British countryside.

A Honorable Collaboration

Developed in close partnership with the renowned French perfume house Robertet, the collection showcases a blend of natural materials and high-quality ingredients. The expert perfumers Clément Marx and Romain Almairac have meticulously crafted these scents, ensuring that they embody the quintessential spirit of Laura Ashley. The new fragrances include:

• - Serene Meadows
• - Floral Fancy
• - Joy of Primrose
• - Wild Woodland

Each perfume is designed to transport the wearer to serene English landscapes, reflecting the romanticism, femininity, and timeless elegance that the brand is celebrated for.

Capturing the Essence of British Heritage

Rachel Terrace, Chief Commercial Growth Officer of Marquee Brands, emphasized that this collection marks a significant return to the world of fine perfumery for Laura Ashley. "This collection translates our iconic prints and heritage into a new sensory dimension," she stated, highlighting the tactile and emotional experiences that fragrances can evoke.

As a brand that has long been synonymous with British style and design excellence, Laura Ashley's transition into the fragrance market aims to provide customers with a more immersive way to engage with the brand. The latest collection invites individuals to not only see but also to feel and experience Laura Ashley's timeless charm through scent.

Cécile Budge, Operations Director at Nirvana Brands, described the fragrances as elevated creations that allow users to indulge in the freedom and beauty of the British landscape. She noted that Laura Ashley's instantly recognizable prints serve as a foundation for these olfactory adventures.

Availability and Expansion Plans

The Laura Ashley fragrance collection is now available for purchase at a retail price of £89 (100 ml) via next.co.uk and lauraashleybeauty.com. Plans for a global retail expansion are set to unfold throughout 2026, bolstering the brand's international presence.

The Legacy of Laura Ashley

Founded in 1953 in London, Laura Ashley has grown into one of the most beloved brands in home decor, fashion, and lifestyle markets. Known for its timeless prints and iconic designs, the heritage brand offers a range of women’s clothing, children’s attire, home textiles, furniture, and decor items. With a distinct aesthetic, Laura Ashley is particularly celebrated for its floral patterns and high-quality products that embody modern romance.

As part of the Marquee Brands portfolio, Laura Ashley continues to uphold its reputation as the epitome of quintessential British style, and this new collection of fragrances is just another testament to its legacy. Customers seeking to explore the essence of Laura Ashley in their everyday lives can now indulge in these stunning new scents, further enriching the brand’s historical narrative.

Whether you are a lifelong fan of Laura Ashley or a newcomer eager to discover its charm, the perfume collection presents an exciting opportunity to experience the brand's heritage in a fresh and intimate manner.