Launch of Limited Campaign Featuring ROIROM for FILA's Distracer Models
ABC-MART is set to launch a highly anticipated campaign featuring the popular FILA model, the Distracer, starting January 29, 2026. The campaign will center around the idol duo ROIROM, consisting of members Hiromu Honda and Michiki Hamakawa, both of whom gained significant attention from domestic and international audition programs. As the new image characters of FILA's Distracer line, ROIROM will unveil fresh visuals, making-of footage, and interview clips showcasing their excitement for this collaboration.
In-store promotions will also be part of this campaign, where fans can enjoy in-store broadcasts featuring ROIROM. However, it's worth noting that not all locations will participate in these broadcasts, adding a unique, exclusive feel to the experience.
Additionally, during the campaign period, customers purchasing at least one eligible product can receive an original photo card of ROIROM on a first-come, first-served basis. This limited-time offer is sure to attract fans eager to connect with their favorite idols.
The Distracer series is one of FILA's flagship models, known for its rounded, eye-catching design that balances lightweight comfort with stylish appeal. Its platform design offers a flattering lift, making it popular among both men and women of various age groups. The series features an array of visually distinct models, including the HEART version with a stylish heart logo and the SCRIPT version, which features a prominent side logo, offering a vast selection to fit different scenes and moods.
The newly released visual video will showcase ROIROM sporting the Distracer line, encapsulating the essence of spring with a bright and warm atmosphere. This video effectively highlights both the striking presence and the lightweight feel of the shoe, making it an ideal choice for those embarking on new life adventures or simply seeking a stylish option for everyday wear. Fans are encouraged to give the Distracer a try as it seamlessly fits into various casual outfits.
In the excitement of becoming the image characters for FILA's Distracer line, the members of ROIROM expressed their feelings:
- ROI: "We’re very grateful!"
- Hiromu: "I’m truly delighted!"
- ROI: "We’ll hold a limited quantity novelty campaign!"
- Hiromu: "Let’s enjoy these shoes together as a matching pair!"
For those interested in purchasing, the eligible products for the campaign include the FILA Distracer series, available from January 29, 2026, at 00:00 until supplies last. The novelty offer features an original photo card of ROIROM, available at participating ABC-MART stores nationwide.
Moreover, a special exhibit of life-sized panels featuring ROIROM will be showcased at 50 selected ABC-MART locations across Japan, starting on the campaign launch date and lasting for approximately two weeks.
RIOROM, the dynamic idol duo formed by Hiromu Honda and Michiki Hamakawa, has quickly garnered attention due to their participation in various audition programs. They officially announced their formation on May 8, 2025, and made a splash in the media landscape with their debut singles released last December.
Color Options: WHITE
Sizes: 22.5cm~26.5cm (in 0.5cm increments)
Color Options: BLACK, WHITE
Sizes: 22.0cm~28.0cm (in 0.5cm increments), 29.0cm
Color Options: WHT/NVY/RED, BEIGE
Sizes: 22.0cm~28.0cm (in 0.5cm increments), 29.0cm
For inquiries, customers may reach out via phone at 0120-936-610 from 10:00 AM to 5:00 PM, Monday through Thursday.
In-store promotions will also be part of this campaign, where fans can enjoy in-store broadcasts featuring ROIROM. However, it's worth noting that not all locations will participate in these broadcasts, adding a unique, exclusive feel to the experience.
Additionally, during the campaign period, customers purchasing at least one eligible product can receive an original photo card of ROIROM on a first-come, first-served basis. This limited-time offer is sure to attract fans eager to connect with their favorite idols.
Spring Theme Visual Video
The Distracer series is one of FILA's flagship models, known for its rounded, eye-catching design that balances lightweight comfort with stylish appeal. Its platform design offers a flattering lift, making it popular among both men and women of various age groups. The series features an array of visually distinct models, including the HEART version with a stylish heart logo and the SCRIPT version, which features a prominent side logo, offering a vast selection to fit different scenes and moods.
The newly released visual video will showcase ROIROM sporting the Distracer line, encapsulating the essence of spring with a bright and warm atmosphere. This video effectively highlights both the striking presence and the lightweight feel of the shoe, making it an ideal choice for those embarking on new life adventures or simply seeking a stylish option for everyday wear. Fans are encouraged to give the Distracer a try as it seamlessly fits into various casual outfits.
ROIROM's Comments on Their New Role
In the excitement of becoming the image characters for FILA's Distracer line, the members of ROIROM expressed their feelings:
- - Q1: What does being chosen as FILA's Distracer image characters mean to you?
- ROI: "We’re very grateful!"
- Hiromu: "I’m truly delighted!"
- - Q2: How do you feel wearing the FILA Distracer?
- - Q3: Any last messages from ROIROM?
- ROI: "We’ll hold a limited quantity novelty campaign!"
- Hiromu: "Let’s enjoy these shoes together as a matching pair!"
Exclusive Novelty for Buyers
For those interested in purchasing, the eligible products for the campaign include the FILA Distracer series, available from January 29, 2026, at 00:00 until supplies last. The novelty offer features an original photo card of ROIROM, available at participating ABC-MART stores nationwide.
Moreover, a special exhibit of life-sized panels featuring ROIROM will be showcased at 50 selected ABC-MART locations across Japan, starting on the campaign launch date and lasting for approximately two weeks.
About ROIROM
RIOROM, the dynamic idol duo formed by Hiromu Honda and Michiki Hamakawa, has quickly garnered attention due to their participation in various audition programs. They officially announced their formation on May 8, 2025, and made a splash in the media landscape with their debut singles released last December.
Product Details
- - Product Name: DISTRACER HEART
Color Options: WHITE
Sizes: 22.5cm~26.5cm (in 0.5cm increments)
- - Product Name: DISTRACER
Color Options: BLACK, WHITE
Sizes: 22.0cm~28.0cm (in 0.5cm increments), 29.0cm
- - Product Name: DISTRACER SCRIPT
Color Options: WHT/NVY/RED, BEIGE
Sizes: 22.0cm~28.0cm (in 0.5cm increments), 29.0cm
Company Details
- - Company Name: ABC-MART, Inc.
- - Representative: Minoru Noguchi
- - Location: 1-3-1 Azabudai, Minato City, Tokyo, 106-0041, Japan
- - Established: June 6, 1985
- - Business Operations: Retail of shoes, clothing, and miscellaneous goods, as well as product planning, manufacturing, and sales of footwear.
For inquiries, customers may reach out via phone at 0120-936-610 from 10:00 AM to 5:00 PM, Monday through Thursday.
Topics Consumer Products & Retail）
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