AI Utilization Trends Reveal Surprising Insights for Women Over 60 in 2025

A recent survey conducted by Helpfeel, a company specializing in AI knowledge data platforms, has unveiled surprising insights about the demographics most actively embracing artificial intelligence. Contrary to the stereotype that technology is predominantly embraced by younger generations, it appears that women aged 60 and above are leading the way in AI utilization, particularly when it comes to daily decision-making and problem-solving.

In this comprehensive survey involving 1,203 respondents aged 20 and above, several key trends related to the use of AI versus human consultation in everyday life were analyzed. The findings showed a clear preference for using AI tools in various practical situations, including meal planning, navigation assistance when lost, investment decisions, and dieting. Notably, women over 60 emerged as the most enthusiastic adopters of AI across a range of scenarios.

Key Findings

1. Handling Frustrating Colleagues: Varied Preferences by Age

When it comes to dealing with difficult bosses or colleagues, the survey found that younger individuals (20s and 30s) predominantly prefer consulting AI, with 53.9% seeking automated guidance versus 46.1% turning to human advice. Conversely, as age increases, so does the inclination to seek human counsel, with a majority of people aged 50 and above favoring personal consultation.

2. Issues with Partners: Aligning Generation Preferences

In matters of love and relationships, responses were more balanced, with the results showing that while younger generations leaned towards AI support, older generations favored human conversation. For those in their 40s and above, engaging with people for relationship concerns became the more common choice.

3. Meal Planning Popularity among All Ages

The survey highlighted that in deciding meals, 69.2% of all participants opted for AI, showcasing its broad appeal. Remarkably, this sentiment reached as high as 83.3% among women above 60, marking them as the most significant demographic in this domain.

4. Navigation Assistance: A Universal Tool

When asked about seeking help if lost, 69.2% of individuals across age groups reported using AI, revealing how integral technology has become in everyday decision-making.

5. Finding Local Restaurants: AI's Growing Reputation

The interest in seeking AI recommendations for dining experiences was also notable, with a striking 66.7% of women above 60 reporting trust in AI for such inquiries, reflecting a shift in traditional behaviors.

6. Excel Usage: A High-Tech Approach

Interestingly, queries about Excel functions showed the highest demand for AI assistance overall, particularly among men in their 30s. This trend signified a growing reliance on AI for technical tasks.

7. Emotional Support: Gender Differentiation

Responses about seeking emotional support indicated that men are more inclined to consult other people for expressing their feelings, while women demonstrated a tendency to use AI for venting.

8. Career Consultation: Preference for Human Input

When discussing career plans, more individuals preferred to turn to people rather than AI, especially in the older demographics.

9. Financial Advising: AI's Prominent Role

In investment strategies and financial management, a notable 65.8% of respondents preferred consulting AI, with women over 60 once again taking the lead, showing an increasing trend of older demographics utilizing AI for financial insights.

10. Weight Loss Challenges: A Consistent Reliance on AI

AI has also become a prevalent resource for those struggling with weight loss, where respondents demonstrated a strong preference for technology as a supportive tool.

The survey unearthed essential shifts in attitudes towards AIs across different age ranges. A distinctive feature was observed: while younger users favor AI for technical queries and practical issues, older users often use AI for emotional support and everyday advice.

AI's Role in Everyday Life: Shifting Perceptions

This comprehensive study indicates that AI is no longer perceived merely as a tool for tech-savvy individuals but is increasingly regarded as a reliable companion for decision-making in various aspects of life. The observation that women over 60 are particularly engaged with AI challenges stereotypes about technological adoption and showcases how AI can seamlessly integrate into the daily lives of all users.

As AI continues to advance and cater to these diverse needs, Helpfeel, with its commitment to providing structured knowledge management for businesses, is at the forefront of addressing how organizations can leverage AI effectively. The results emphasize the necessity for enterprises to maintain up-to-date and accurate information that AI can utilize to ensure quality interactions with users, satisfying their demand for reliable insights in a rapidly evolving landscape.

For more on Helpfeel and their AI knowledge management platform, visit Helpfeel.