Sojern and HotelKey Unveil Revolutionary Real-Time Guest Feedback Integration at HITEC 2025

Introduction

The hospitality industry is in a constant pursuit of enhancing guest experiences, and recent advancements have set new benchmarks. During the Hospitality Industry Technology Exposition and Conference (HITEC) 2025, Sojern, a recognized leader in digital marketing for hospitality, and HotelKey, a trailblazer in next-generation Property Management Systems (PMS), unveiled their groundbreaking real-time guest feedback integration. This significant leap in technology promises to transform how hotels interact with their guests and respond to their needs.

The Integration

The newly launched integration is not just an addition; it is a native feature embedded directly within the HotelKey PMS. This innovative capability enables hotels to gather and act on guest feedback while guests are still in-house, marking a shift from traditional, reactive feedback methods to a proactive approach. No other platform currently offers such a comprehensive solution, making this initiative a game-changer in the realm of guest experience technology.

This integration builds on the strategic partnership established in April 2024, which combined Sojern's Guest Experience Solutions with HotelKey's PMS to enhance hotel profitability and improve the guest journey. The real-time feedback system will allow hotel staff to address issues as they arise, thereby providing a more personalized and seamless experience for guests.

Comments from Leadership

As Baskar Manivannan, Vice President of the Guest Engagement Platform at Sojern, aptly noted, "Together with HotelKey, we're not just enhancing the guest experience; we are introducing an innovation that drives guest satisfaction through a two-way native integration for instant engagement." This sentiment encapsulates the essence of their collaboration. The technology will facilitate AI-driven responses, allowing hotels to address service issues promptly and efficiently.

The technical integration is currently in the deployment phase among various properties, with plans for expansion across HotelKey’s extensive network, which includes over 16,000 hotels worldwide, such as Red Roof. The incorporation of in-stay feedback means that hotel staff can take immediate action on service discrepancies, which enhances operational efficiency.

Sharee Brell, Senior Vice President of Technology at Red Roof, expressed optimism regarding the integration. "Streamlining operations and delivering real-time feedback through PMS is smart technology for us," she said. "We believe this will enhance service delivery and overall experiences for our franchisees and guests." The collaboration aims to amplify operational capabilities while ensuring that customer satisfaction remains at the forefront.

Fareed Ahmad, CEO of HotelKey, also emphasized the synergy between both companies: "This integration mirrors our collective commitment to introduce innovations that empower hoteliers to achieve operational excellence and enhance guest satisfaction."

HITEC 2025 Showcase

The launch took place amidst the bustling backdrop of HITEC and HSMAI 2025, where industry leaders gathered to explore smarter solutions for evolving travel expectations. Attendees got a firsthand look at the innovative integration and had opportunities to engage with Sojern representatives.

The combination of Sojern’s vast marketing insights and HotelKey's robust PMS capabilities is set to redefine how hotels operate and interact with their guests. The innovative feedback system is expected to facilitate immediate actions based on guest insights, thereby crafting richer experiences and fostering guest loyalty.

Conclusion

In conclusion, the real-time guest feedback integration from Sojern and HotelKey represents a significant milestone in hospitality technology. By enabling hotels to gather actionable insights effortlessly, this integration positions the industry to meet and exceed the evolving expectations of today's travelers. The real-time feedback capability not only streamlines operations but also lays the groundwork for enhanced guest satisfaction—the ultimate goal for hotels around the globe.

This partnership symbolizes a forward-thinking approach in an era where guest experience is paramount, demonstrating the power of technology in the hospitality sector and its potential to transform the future of travel.