#Japan #Shibuya #Shimada Group #Corporate Awards #Metamorphose

Award-Winning Concept Book "Metamorphose"

Shimada Group, headquartered in the heart of Shibuya, Tokyo, has achieved an impressive milestone by winning the silver award in the special category at the 'Corporate Newsletter Awards 2025' held by Wiz Works Inc. Their concept book, titled "Metamorphose," beautifully encapsulates the company's philosophy and values in a compact booklet, aiming to create a lasting legacy for the next 50 to 100 years. This initiative has been designed to resonate with employees and provide a tangible connection to the company’s ethos.

The Birth of “Metamorphose”

The inception of "Metamorphose" coincides with the 50th anniversary of Shimada Group's ventures in real estate. With the desire to convey the company's accumulated experiences and visions from the past five decades, the project kicked off as a means to solidify these thoughts into a physical format.

Historically, employees had the opportunity to hear from company leadership directly, fostering an environment conducive to sharing the management's vision and company values. However, as the company expanded its operations — particularly with the initiation of its hotel business — it became increasingly difficult to gather everyone together in one place.

Even in the face of these challenges, the goal remained clear: to illustrate the company’s culture and guiding principles. Yet, simply creating a commemorative item felt inadequate. This led to the creation of "Metamorphose"—a title that speaks to the transformation akin to a caterpillar evolving into a butterfly, symbolizing the enduring DNA of the company's corporate philosophy despite its diversification.

A Lasting Influence on Employees

"Metamorphose" serves as a continuous source of inspiration for employees, reflecting the essence of Shimada Group’s vision. The evaluation of the award judges reflected this impact:

• - The ten key phrases, distilled from the brand's concept, resonate widely with employees and their families, showcasing a commendable level of engagement. The incorporation of workshops allows employees to actively connect with the content, highlighting both purpose and design.
• - Judges praised the design that avoids imposing ideologies, instead promoting individual reflection and deep thinking. It contains elements designed to be approachable while offering layers of meaning based on the reader's experiences and situations.
• - The presentation of management philosophy and vision is characterized as a nurturing approach, providing assurance and comfort — allowing employees to revisit the booklet as needed.
• - The use of everyday language promotes dialogue among colleagues, fostering cultural growth and increasing the likelihood that it will be revisited time and time again.

This rich content provides hints and prompts for readers to engage in independent thought, imagination, and creativity.

Exploring the Shimada Group

For an insightful look into the workings of the Shimada Group, the mini-media platform 'Shima Report' has delved deeper into this initiative. You can also enjoy a unique take on the "Metamorphose" theme through our YouTube sand art presentation, depicting the journey from chrysalis to butterfly.

About the Corporate Newsletter Awards

The Corporate Newsletter Awards is a nationwide contest recognizing outstanding newsletter projects in corporate settings. It has seen significant growth since its inception in 2002, serving as a platform for companies to交流, celebrate achievements, and enhance the motivation of those involved in internal communications.

About Shimada Group

Founded in 1952 in Setagaya, Tokyo, Shimada Group began as a single rice shop and has since branched into various sectors, including dining, real estate, construction, care services, hotel operations, childcare, travel, and sake brewing. With a commitment to enriching lives, Shimada Group strives to transform daily moments into cherished experiences that last a lifetime.

Company Overview

• - Name: Shimada Group Inc.
• - CEO: Seinen Shimada
• - Headquarters: 3-22-7 Yoyogi, Shibuya City, Tokyo, 151-0053, Japan
• - Official Website: Shimada House
• - Mini-Media: Check out 'Shima Report' for more engaging content about the Shimada Group.