Daisei Jutaku Joins Eyeful Home Franchise in Kawagoe

Daisei Jutaku Enters the Eyeful Home Franchise

On June 1, 2026, Daisei Jutaku, based in Tsurugashima, Saitama, signed a franchise agreement with Eyeful Home Company, a part of LIXIL Housing Research Institute. The partnership promises to harness the national brand strength of Eyeful Home while enhancing Daisei Jutaku's existing service offerings.

Founded in 1996, Daisei Jutaku has built a reputation in the Saitama area, including cities like Sakado and Kawagoe. Over the years, they have focused on real estate sales, house construction, and the sale of standardized homes. Recently, they recognized a need to improve their brand power, expand their customer base, and enhance staff training to support further growth.

The partnership with Eyeful Home will enable Daisei Jutaku to implement three key strengths in their service model:

1. Extensive Product Range
By incorporating Eyeful Home's diverse product lineup, Daisei Jutaku can now address a wider range of price points and target customers who were previously hard to reach.

2. Local Expertise Meets National Reach
With nearly 30 years of experience in Saitama, Daisei Jutaku's extensive local knowledge will combine with Eyeful Home's established brand recognition, ensuring consistent and reliable services for customers.

3. High-Quality Personnel Development
The rigorous training programs and operational manuals provided by Eyeful Home will help elevate the skills and knowledge of Daisei Jutaku’s staff. This commitment to standardization will lead to consistently high-quality proposals for customers.

Daisei Jutaku's president, Takashi Suzuki, expressed great optimism about this new arrangement, stating, "By leveraging the brand power and customer attraction strategies, we aim to build a stable customer acquisition system and expand our business. Furthermore, we intend to enhance our organizational capabilities by utilizing training programs and sales manuals, enabling us to provide valuable housing proposals to a larger customer base."

As a new Eyeful Home franchisee, Daisei Jutaku is set to provide robust support for customers across various generations looking to build homes in Saitama.

Overview of Eyeful Home

Founded in 1984, Eyeful Home has pioneered a franchise system aimed at delivering homes efficiently and affordably to as many people as possible. It champions the principle of helping individuals realize their dream of owning a quality home and has successfully provided over 180,000 residences to date, all while ensuring competitive pricing and high quality.

- Company: LIXIL Housing Research Institute Eyeful Home Company
- President: Kouta Higuchi
- Headquarters: 1-1-1 Nishinaka, Shinagawa-ku, Tokyo 141-0033
- Website: LIXIL Housing Research Institute | Eyeful Home

About LIXIL Housing Research Institute

LIXIL is a comprehensive housing and living solution company that manufactures and sells building materials and equipment. It is also responsible for managing the Eyeful Home franchise chain along with two other brands, Fiass Home and GL Home, positioning itself as one of the largest housing franchise chains in Japan. With plans to launch the "YUIE PROJECT" in 2024 and the "DUUO" house renovation project in 2025, LIXIL is committed to further expanding its franchise offerings.