#Japan #Home Renovation #Suita #Art Reform #Art Summits

Art Reform's Upcoming Online Conference: Art Summits Summer 2025

In an effort to unite its teams, Art Reform is preparing for its annual corporate conference, titled 'Art Summits Summer 2025', which will take place online at the end of July 2025. This event aims to reflect on the first half of the year and lay down the crucial strategies for the latter part, specifically targeting the ambitious goal of reaching total sales of 10 billion yen.

Highlights from the First Half of 2025

Strict Monitoring of Sales Performance

Art Reform has implemented advanced management for monitoring sales performance with an ambitious target of achieving 70% by the end of June and 100% by September. The Tokai region has successfully met its set goals, along with specific branches in Nagoya, Ebisu, Suginami, Takarazuka, and Higashi-Kobe, which also surpassed their targets. The self-generated traffic from the company’s website has shown a robust increase, boasting a 120% increase compared to the previous year.

Key Strategies for Achieving 10 Billion Yen in Sales

Advanced Management of Performance

The company plans to implement a new strategy focused on proactive management that features target deadlines based on completion periods. By the end of September, teams will be expected to execute gap management strategies across branches and channels immediately to ensure they remain on track.

Clarifying Competitive Advantages and Branding

Art Reform is committed to establishing a clearer reason for why customers should choose them, focusing on customer and proposal quality. By linking customer feedback initiatives to retraining programs, they aim to institutionalize standard processes by 2026 and fully establish them by 2030. There’s an expansion into new areas such as interior design and insulation, aiming to enhance both value and brand recognition simultaneously.

Strengthening On-Site Capabilities through A-Standard

The company is rolling out nationwide quality standards known as A-Standard, guided by a project specification manual. This will involve enhancing inspection systems and strengthening cross-functional collaboration among sales, construction management, design, and technical management teams to tackle increasingly complex projects. They will also provide specialized training based on experience levels for young employees and mid-level staff to elevate knowledge and execution accuracy.

Enabling Talent Development and Knowledge Accumulation

Art Reform aims to connect high-performers’ actions to the training curriculum by analyzing spatial knowledge and customer service skills. They will create a feedback loop from deployment in the field back to educational content, ensuring that learning objectives are directly tied to practical outcomes.

Enhancing Cooperation Among Group Companies

Group Structure

Art Reform Group consists of a network of 16 companies, including 7 capital partnerships and 8 business collaborations. Their operational strategy spans from design and construction to repair services, significantly widening their value chain. Noteworthy is the involvement of Hyogo New Window in three pavilions at the Osaka-Kansai Expo, showcasing the group’s engineering capabilities publicly.

Cooperative Examples

• - Sakae Tatami: Transitioned from a top-down management style to a self-directed model, dramatically improving customer satisfaction and workplace environment while maximizing manufacturing knowledge within the group.
• - Okaken: A long-established local firm that has embraced diversity-focused management while preserving its community-oriented strength, enhancing employee engagement and business transformation expectations.

Future Outlook

With a mission of integrating art into everyday living, Art Reform is prioritizing the achievement of a sales target of 10 billion yen for 2025 as a mid-term goal while accelerating a long-term vision aimed at 2030 focusing on capabilities in human resources, quality, brand development, and group collaboration. After successfully announcing a growth of 108% for the first half of the previous year along with five core initiatives at last year’s Art Summits Summer, the focus for this year will shift to deepening and implementing these strategies.

Company Overview

Company Name: Art Reform Co., Ltd.
Location: 6-3 Senri Banpakukoen, Suita, Osaka
Established: November 1985 (Founded: 1952)
CEO: Tetsuya Ohmoto
Business Description: Proposals, designs, and execution for home renovations and refurbishments.