MYTREX Launches Exclusive Color for REBIVE AIR at Don Quijote Stores

MYTREX REBIVE AIR: Exclusive Colors to Launch at Don Quijote

MYTREX, a renowned brand under Sōtsū Medical Co., Ltd., has officially announced the upcoming release of a limited edition of its popular handheld massage gun, the MYTREX REBIVE AIR, available in exclusive colors only at Don Quijote stores. Set to launch on July 15, 2026, the new hues are designed to attract a broader audience, particularly women aged 30 to 40.

The MYTREX REBIVE AIR is known for its compact size and lightweight design, making it one of the lightest in the market. Despite its small form, it boasts impressive power retention even under pressure, allowing users to perform body and facial care effectively. This makes it an ideal choice for individuals purchasing self-care devices for the first time.

Targeting New Customers

With an established relationship with Don Quijote for various product launches, MYTREX aims to strengthen its appeal to female users with this limited edition. The unique color schemes, which include elegant Gold, modern Blue, and chic Pink Gold, are not only functional but also fashionable, transforming self-care into an enjoyable experience. The company seeks to encourage women from various demographics to embrace self-care as a part of their lifestyle.

The REBIVE AIR’s exclusive colors will be available in approximately 400 Don Quijote locations across Japan. Notable stores featuring the new colors include:

- MEGA Don Quijote Shibuya Main Store
- MEGA Don Quijote Minato Yamashita Main Store
- MEGA Don Quijote Nagoya Main Store
- MEGA Don Quijote Shinsekai Store

These locations are just a selection; the product will roll out in additional stores following the launch date.

Product Details

The upcoming limited edition of MYTREX REBIVE AIR will be priced at ¥8,778 (including tax). Each color variant will maintain the same performance features as the original model, ensuring that users do not compromise on quality.

Key Product Features:

- Release Date: July 15, 2026
- Available Colors: Gold, Blue, Pink Gold
- Retail Locations: Nationwide at Don Quijote stores

MYTREX aims to cater not only to the functional aspects of self-care items but also to the aesthetic preferences of consumers. The brand believes that incorporating style into self-care products will help to change the perception and usage of these devices.