Bloomingdale's Carousel @ Flamingo Estate: A Garden of Delights
Bloomingdale's, the iconic upscale department store, is set to enchant shoppers with its latest initiative:
The Carousel @ Bloomingdale's: Flamingo Estate. This pop-up market, which debuted on January 23, 2025, at the flagship store located on 59th Street in New York City, aims to transport customers to the lush, garden-like ambiance of Richard Christiansen's Flamingo Estate in Los Angeles.
The Essence of Flamingo Estate
Richard Christiansen's Flamingo Estate is more than just a beautiful home and garden; it is a vibrant community of over 120 farmers dedicated to sustainable and regenerative agricultural practices. These ethical methods ensure that products are not only environmentally sound but also meticulously crafted from hand-harvested and handmade goods. The upcoming carousel at Bloomingdale's will showcase a rich selection of these high-quality items, all inspired by the idyllic Californian lifestyle.
An Array of Unique Offerings
The Carousel will feature a selection of beloved products from the Flamingo Estate brand, including:
- - Bath and body products: Luxurious items infused with natural ingredients that nourish the skin.
- - Candles: Hand-poured with aromatic blends that evoke a sense of tranquility and garden freshness.
- - Gourmet pantry items: A curated collection of delicious, organic goods that delight the palate and celebrate culinary craftsmanship.
Shoppers can engage with an imaginative display of these products while enjoying delightful sampling experiences. This carefully curated selection aims to immerse customers in a sensory celebration that reflects the beauty of nature.
A Celebration of Collaboration
Frank Berman, Bloomingdale’s EVP and Chief Marketing Officer, expressed his excitement about this unique collaboration:
“Working with Flamingo Estate allows us to bring a slice of the garden to our New York store. Richard has curated a wonderful brand with sought-after products that our customers are eager to explore.”
Richard Christiansen himself feels a deep connection to this project, stating,
“This pop-up is a homecoming for me. I wanted to express my LA garden experience in New York.” The designs within the carousel include many of his favorite fragrant plants, replicating the atmosphere of his garden and home. This fusion of Californian whimsy and New York luxury promises an irresistible shopping experience.
Interactive In-Store Experiences
Beyond just shopping, the collaboration offers customers exclusive experiences at the Bloomingdale's flagship store. Residents and visitors alike can enjoy various in-store events throughout the season, including:
- - Book Signing Event: On February 8th, Richard Christiansen will host a meet-and-greet, promoting the Flamingo Estate book.
- - Product Customization: On select Saturdays, customers can personalize their purchases with custom calligraphy on certain items, creating unique gifts or personal keepsakes.
- - Product Sampling: Taste-test offerings from the pantry, such as the acclaimed Chef's Kiss Set, in delightful branded charcuterie cups.
These interactive events are designed to deepen customer engagement, allowing shoppers to connect with the brand in meaningful ways.
The Experience Continues
The Carousel @ Bloomingdale's is not only a shopping destination but also a celebration of community, nature, and sustainability, running through mid-March. Customers can visit and experience these exclusive offerings both in-store at 59th Street and online, truly making this a special occasion to remember.
For those intrigued by this unique collaboration, follow Bloomingdale's on Instagram @Bloomingdales or visit their website to learn more and explore the collection. This initiative not only highlights exquisite products but also emphasizes the importance of sourcing sustainable ingredients, fostering an appreciation for both luxury and environmental stewardship.
With Bloomingdale's expertise in retail and Flamingo Estate's ethos of care and quality, this collaboration is set to blossom beautifully, inviting customers into a realm where nature and luxury unite.