#South Korea #Samsung Galaxy #BTS #Goyang #ARIRANG

Samsung Galaxy S26 Ultra Enhances BTS Concert Experience

Samsung Electronics, headquartered in South Korea, officially announced today its partnership with BTS for the global concert tour, 'BTS WORLD TOUR ‘ARIRANG’', set to amplify the concert experience through innovative mobile technology. The collaboration aims to create a captivating environment where artists and audiences feel more connected than ever, elevating each moment into an unforgettable shared experience.

BTS, along with their passionate fanbase known as ARMY, has cultivated a cultural movement celebrating self-expression and connection through music. This partnership resonates with the core philosophy of Samsung Galaxy, emphasizing the meaningful value generated through shared experiences. By leveraging the synergy between music and cutting-edge technology, Samsung intends to allow fans to capture and share spectacular moments from the concerts, connecting them to each other and the artists.

Stephanie Choi, Vice President of Mobile Marketing at Samsung’s Mobile Experience (MX) division, shared her thoughts on this partnership: “At Samsung, we believe technology enhances everyday experiences. Through this collaboration, we aim to transform concert moments into profound experiences that can be cherished and shared, bridging the gap between artists and fans.” The vision behind Samsung Galaxy is to provide “meaningful and connected experiences,” which will revolutionize traditional concert-goer interactions, making them more immersive and emotionally engaging.

The newest flagship model, the Samsung Galaxy S26 Ultra, plays a pivotal role in this endeavor. Its advanced camera technology is designed to capture special moments during live performances, ensuring that the electrifying energy and emotion of the concerts can be reflected in fans' daily lives. By sharing these experiences across the globe, Samsung Galaxy enhances how fans engage with their favorite artists.

HYBE's CEO, Lee Jae-sang, expressed the importance of fan engagement, stating, “Fans are at the heart of what we do, shaping our musical journey together. Through this partnership with Samsung, we hope to let fans experience the concerts more vividly, creating lasting memories.”

The 'BTS WORLD TOUR ‘ARIRANG’' tour will kick off in Goyang, South Korea, and travel to major cities worldwide through 2027. As part of this tour, the limited-time event 'BTS THE CITY ARIRANG SEOUL' will take place in Seoul from March 20 to April 19, 2026, featuring various immersive experiences powered by Samsung Galaxy technology at iconic city landmarks.

Moreover, fans can participate in exciting activities like a stamp rally and the opportunity to design their unique stickers at the Samsung Gangnam store, using the Galaxy AI creative studio features to engage with the Samsung Galaxy S26 series firsthand. Participants in these activities stand a chance to win exclusive merchandise from the 'BTS THE CITY ARIRANG SEOUL' event.

Following Seoul, 'BTS THE CITY' is expected to expand to other countries. Samsung is committed to supporting all events within this tour, encouraging fans to express their individuality, capture significant moments, and enrich their everyday experiences through innovative solutions provided by Samsung Galaxy.

Disclaimer

• - 'Samsung Galaxy' is a trademark or registered trademark of Samsung Electronics Co., Ltd.
• - Other company names, product names, and service names mentioned are the trademarks or registered trademarks of their respective owners.