#Germany #Adidas #Herzogenaurach #GLO Brands #Safety Shoes

Adidas and GLO Brands Join Forces for Safety Shoe Market

In a significant move in the world of safety footwear, Adidas has entered into a long-term partnership with GLO Brands B.V. This collaboration underscores both companies' ambition to break into the safety shoe market, introducing products that offer protection, performance, and style. The partnership will result in the launch of the Adidas Pro Work line, which has been specially designed for professionals in sectors such as construction, maintenance, and logistics.

The New Adidas Pro Work Line

The newly created line from Adidas aims to cater to workers who face high-pressure and challenging environments. Unlike traditional safety footwear that often sacrifices comfort for protection, the Adidas Pro Work line endeavors to combine both seamlessly. This dedication means that professionals will no longer have to choose between style and safety – they can have both.

As noted by Lauren Mooney, the Managing Director of GLO, this partnership ensures industry-leading safety expertise, a global reach, and responsible sourcing practices. GLO, part of Bunzl plc, is known for its commitment to high-quality personal protective equipment (PPE) and safety solutions for the global market. By leveraging GLO's knowledge and existing networks, Adidas can translate its design vision into specialized footwear fortified by rigorous standards in the supply chain.

Future Launch Plans

The first models of this innovative safety footwear are set to hit the market in the second quarter of 2026 through selected distribution partners and channels. Businesses interested in partnering for the launch can reach out via email or express their interest through the official GLO licensing website. Furthermore, a new online shop for Adidas Pro Work products is anticipated to open on October 8, 2025, making these state-of-the-art safety shoes readily accessible to consumers and businesses alike.

About the Companies

Adidas

Adidas, with its headquarters in Herzogenaurach, Germany, is a global leader in the sporting goods industry, employing over 62,000 people and posting a revenue of €23.7 billion in 2024. The company is renowned for its commitment to innovation and performance in sports apparel and footwear.

GLO Brands

GLO Brands B.V. specializes in delivering high-quality PPE and safety solutions across the globe. Their deep industry knowledge and robust supply chain ensure that companies receive innovative, compliant products that effectively meet their needs. As a division of Bunzl plc, which recorded a revenue of £11.8 billion in 2024, GLO stands out as a key supplier in various sectors, ensuring safety and compliance.

Closing Thoughts

This partnership marks a pivotal moment for both Adidas and GLO, as they seek to redefine safety footwear. By merging Adidas's iconic style with GLO’s robust industry practices, they present a viable solution for workers around the globe. As we look ahead to the launch of the Adidas Pro Work line, the expectations are high for this innovative product range to change the narrative surrounding safety shoes. With protection and aesthetics combined, this collaboration promises to enhance the working experience for countless professionals.