Kilwins Appoints Kelli Schroeder as New Chief Development Officer for Future Growth
Kilwins, a cherished name in the world of premium confectionery and ice cream, has made an exciting announcement regarding its leadership transition. The company has officially appointed Kelli Schroeder as its new Chief Development Officer, succeeding the respected Ron Galbreath. This strategic move comes as Kilwins prepares to enter its next chapter of growth and expansion while maintaining the brand's identity that has delighted customers since its founding.
Based in Petoskey, Michigan, Kilwins has a rich history known for its handcrafted chocolates, super-premium ice cream, and nostalgic in-store experiences. As the company evolves, Kelli Schroeder's extensive background in franchise development positions her to significantly contribute to the brand's future. With over 15 years of experience in the franchise sector, Schroeder has honed her skills in growing franchises, not just within the United States but also on an international scale.
Her most recent tenure at Threshold Brands as the vice president of franchise development showcased her talent in leading growth across a diverse portfolio of home service brands. This experience will undoubtedly translate well to Kilwins, where the focus will now be on fostering a robust network of franchise partners and expanding the company's footprint across new markets.
Brian Britton, the CEO of Kilwins, expressed his excitement over Schroeder's appointment, emphasizing her unique combination of leadership experience and firsthand knowledge as a franchise owner. He remarked, "Kelli understands how to build high-performing teams and support entrepreneurs in every step of their ownership journey. We're excited to have her lead us as we expand into new communities while preserving the magic that Kilwins represents."
Schroeder’s journey with Kilwins goes beyond her professional aspirations; it is also deeply personal. She recalls fond childhood memories of summers spent with her grandparents, where trips to the local Kilwins store were part of the joy of those visits. Now, she is in a position where she can help facilitate similar experiences for new generations of families across the United States. In her own words, "I'm honored to join the team and help build the next chapter of growth for a brand that means so much to so many families, including my own."
Moreover, as Kilwins continues its expansion efforts, it has also received recognition in the industry, being ranked as the No. 1 Best Dessert/Treat Chain in the United States according to USA TODAY’s 10Best Readers' Choice Awards. This acknowledgment validates the brand’s enduring popularity and commitment to quality.
Ron Galbreath, the outgoing Chief Development Officer, will assist Schroeder during a transitional period to ensure a smooth handover of responsibilities, which includes overseeing Kilwins' development, real estate, and construction teams. Galbreath’s contributions to the brand throughout the years have been pivotal, laying a strong foundation that Schroeder is now set to build upon as Kilwins eyes future endeavors.
Kilwins is not just a brand; it's a part of American tradition, having been in existence since 1947. Customers have come to appreciate not only the delicious products on offer but also the warm, welcoming service that complements the unique shopping experience. In store locations, the process of fudge preparation and caramel cooking is often on display, enhancing the nostalgia. With over 190 locations across the country, the brand is dedicated to preserving its legacy while welcoming new franchises into the family.
To learn more about Kilwins and its franchising opportunities, interested parties can visit the official website at www.kilwins.com. The company is indeed ready to welcome a new wave of entrepreneurs passionate about serving their communities with sweet treats and delightful experiences.
About Kilwins: Since 1947, Kilwins has been crafting hand-made chocolates and super-premium ice cream that bring about happiness and nostalgia in its customers, enhancing the dessert experience with a unique blend of warmth and tradition. The brand continues to grow while paying homage to its cherished history and look forward to exciting developments under Kelli Schroeder’s leadership as the new Chief Development Officer.