#USA #Healthcare Marketing #Doceree #HCP Engagement #Short Hills, N.J.

Doceree Unveils Premium Programmatic

Doceree, renowned as the only AI-driven operating system specifically designed for healthcare marketing, recently announced a groundbreaking initiative: Premium Programmatic. This innovative platform promises to reshape how pharmaceutical marketers connect with healthcare professionals (HCPs) by significantly enhancing engagement through improved context, reach, and diverse formats.

With the increasing demand for precise and effective communication in the life sciences sector, Doceree's Premium Programmatic emerges as a timely solution. The platform uniquely addresses a pivotal aspect of the HCP journey—where clinicians consume vital clinical content, make informed decisions, and develop prescribing behaviors.

A New Era for HCP Marketing

Unlike conventional programmatic solutions, Premium Programmatic stands out by blending scale, clinical relevance, and innovative advertising formats. This allows marketers to present their messages to physicians precisely when they seek, research, and process medical information. Harshit Jain, MD, Founder and Global CEO of Doceree, stated, "Premium Programmatic brings precision, personalization, and context to every impression. We engage HCPs at their moment of intellectual curiosity—when they are most receptive to new information, all delivered with unparalleled relevance and responsibility."

Key Features of Premium Programmatic

The platform's architecture is designed with the unique thought process of physicians in mind, offering them the means to enhance their learning experience. Here’s what sets Premium Programmatic apart:

1. Enhanced Reach: Featuring integration with over 2,000 specialist medical platforms, Premium Programmatic connects marketers with a network of more than 6 million authenticated healthcare professionals (HCPs) from over 45 specialties.

2. In-depth Context: Leveraging 7 million clinical terms within its patented MeSH-based taxonomy, the platform ensures precise targeting. This feature enables real-time contextual targeting, assuring brand messages align with relevant medical content while implementing NPI-based deterministic identity matching complemented by device/IP data and specialty filtering.

3. Innovative Formats: Responding to the actual consumption patterns of HCPs, the platform allows pharmaceutical marketers to transcend traditional display ads. It delivers scientifically sponsored content, such as branded articles, clinical case studies, and expert-driven features, all integrated seamlessly within solutions that HCPs trust for clinical insights.

4. Future-ready Features: In an upcoming enhancement, the first AI-powered sales representative will provide HCPs with 24/7 access to vital resources, further facilitating meaningful medical dialogues.

Innovation Driving Outcomes

Doceree's mission focuses on enhancing HCP interactions with richer context while maintaining privacy compliance and driving measurable outcomes. The launch of Premium Programmatic is not merely an addition to their service portfolio but a significant leap towards their commitment to redefining HCP engagement within pharmaceutical marketing.

For a deeper understanding of Premium Programmatic and how it can bolster HCP engagement, interested parties can explore further by visiting Doceree's website.

About Doceree

Founded with the vision of innovating healthcare marketing through AI, Doceree offers an operating system that prioritizes context and precision in HCP engagement. Their patented AI technology elevates every interaction while ensuring compliance with privacy standards, ultimately delivering better outcomes in healthcare communication. Within five years, Doceree has established itself as a leader in AI-powered, hyper-personalized healthcare messaging.

For more information, visit www.doceree.com.