Embrace Post-Summer Beauty with Loft's New Self-Care Routine

As summer fades away, it's crucial to nourish and rejuvenate our skin and body affected by the sun's relentless rays and the artificial chill of air conditioning. Loft, a prominent retailer based in Shibuya, Tokyo, has come up with an inventive solution to tackle these seasonal beauty woes through its latest collection entitled 'AFTER SUMMER BEAUTY.' This initiative runs from July 14 to August 28, 2025, and is available at all Loft stores and online at Loft's website.

Products for Daily Hydration

Within this exclusive range, you can discover a variety of products tailored for daily use to help combat dryness and restore your body's natural glow. Here are some highlights:

- OFFROM Spa Supplement CE Pure Lily (400g) - Priced at ¥1,870, this upcoming bath product (available in late August) promises to envelop your body with its finely textured bubble formulation. Infused with moisturizing ceramides, it effectively fights dry skin and enhances hydration during your bathing ritual.

- YOLU SKIN Overnight Serum Clear - Retailing at ¥2,200, this exciting debut serum from a beloved haircare brand blends active ingredients, including azelaic acid derivatives, aimed to nourish heated skin without leaving it greasy. Its refreshing texture and the delightful scent of bergamot and white tea set it apart.

- FERNANDA Moist Body Gelato Maria Rigel - On sale for ¥1,540, this body gelato creates a cooling sensation perfect for post-shower application. Lightweight and non-freezing, it captivates with its gel-like texture and leaves a clean, pleasant fragrance.

- &be Protect Base Milk - Made with carefully selected beauty ingredients like shea butter, this hair milk (priced at ¥1,650) helps to prevent frizz and damage from summertime heat when applied before blow-drying.

Relaxation Essentials for Nighttime

In addition to daytime essentials, Loft emphasizes relaxation at night with thoughtfully designed recovery wear:

- BAKUNE Mesh Long Sleeve T-Shirt - This innovative recovery attire is priced at ¥13,420 and features a special fiber, SELFLAME®, that promotes blood circulation and muscle recovery, vital for unwinding after a long day. It’s classified as a general medical device, ensuring its efficacy.

- I fragrance - Available for ¥2,970, this fragrance line takes inspiration from the zodiac, offering a different aroma for each star sign. Just a swipe on the wrist or fingertips transforms your mood instantly, adding fragrances that promote relaxation.

Warming Products for Cold Bodies

To help those feeling cold from air conditioning, Loft offers unique wellness products that are perfect for the summer season:

- Poka Poka Kairo Cotton Haramaki - Costs ¥1,760 and is crafted from 100% breathable cotton, providing gentle warmth without causing discomfort - perfect for those summer nights.

- Thermal Active Arm & Leg Warmers - Available for ¥3,190, these 2-way warmers are soft, lightweight, and designed for ultimate comfort on arms and legs.

- SAKURA WADA BEST OF ME Tea - Priced at ¥2,195, this blend offers a soothing touch with its natural sweetness and mild acidity. Packed with beauty-enhancing ingredients like black tea, jujube, goji berries, and hibiscus, it serves as a delightful remedy to warm you from the inside out.

In summary, the 'AFTER SUMMER BEAUTY' lineup from Loft is geared towards enhancing your self-care routine as the seasons change. Don’t miss out on these remarkable products that promise nourishment, relaxation, and warmth, all available at Loft stores and online until the end of August 2025.