#Japan #Niigata #Sam-Sui #Ginger Sauce #Soup Restaurant

Sam-Sui Ginger Sauce Launch Event in Niigata

Get ready for a culinary adventure as Singapore’s iconic Sam-Sui Ginger Sauce makes its official debut at the Piari Market, located in Niigata! On June 21st and 22nd, 2025, food enthusiasts and local residents are invited to enjoy tasting sessions and special sales of this renowned sauce that has been enjoyed by over 1.2 million people annually in Singapore.

About Sam-Sui Ginger Sauce

Sam-Sui Ginger Sauce originates from the popular Soup Restaurant in Singapore. This authentic condiment is a key component in their signature dish, the Sam-Sui Chicken, which features succulent steamed chicken served with a uniquely flavorful ginger sauce. The sauce combines the freshness of ginger with savory vegetables, making it an excellent accompaniment for various dishes, including meat, fish, tofu, and even natto.

In 2022, a collaboration between the Soup Restaurant and local stakeholders in Niigata was established, leading to the introduction of special menu items featuring Sam-Sui Ginger Sauce at ten different restaurants in Niigata City from April to the end of June 2025. This exciting partnership aims to bring a taste of Singapore to Japan and showcase the versatility of this prized sauce.

What's Happening at the Launch Event?

During the two-day event at the Piari Market, attendees will have the chance to sample delicious ginger fried rice made with locally sourced ingredients from Niigata, all while experiencing the unique flavors of Sam-Sui Ginger Sauce. As if that weren't enough, there will be a raffle event at the booth offering fun prizes, including seasonal Niigata edamame and other items hailing from Singapore.

Event Details

• - Date: June 21 (Sat) & 22 (Sun), 2025
• - Time: 10:00 AM - 4:00 PM (Ending promptly once prizes run out)
• - Location: Outdoor Tent at Piari Market, Oto-san, Pier Bandai, 2-3 Bandai Island, Chuo-ku, Niigata City
• - Online Sales Page: Visit Here

Soup Restaurant was founded in 1991 and has become a staple of traditional Singaporean home cooking. It's recognized not only for its hearty dishes but also for its innovative use of ingredients like Sam-Sui Ginger Sauce, which has been praised in travel guides and food blogs alike. This official online store launch event is the first of its kind in Niigata, and the company hopes to connect with media representatives to further spread the word about this unique culinary offering.

Join us at Piari Market for an event filled with delicious flavors, cultural exchange, and fun surprises. Mark your calendar and experience a piece of Singapore right in Niigata!