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CULTURE+ Group Welcomes Roberto Ramos as Group President

CULTURE+ Group has made a significant leadership appointment, naming Roberto Ramos as the Group President and Chief Brand Officer. This new role comes at a crucial time for the organization as it seeks to redefine the traditional agency model by integrating cultural intelligence more deeply into its strategies. Ramos joins from his successful tenure as the founder of The Ideatelier, a global cultural foresight and branding firm, bringing with him a wealth of experience across various sectors including fashion, tech, and luxury brands.

A Vision for Cultural Intelligence®

The appointment of Ramos aims to bolster CULTURE+ Group’s efforts in delivering impactful Cultural Intelligence® solutions. As brands navigate cultural shifts and evolving consumer expectations, having a leader who understands these dynamics is essential. Ramos will oversee strategic planning and creative direction across the group’s various subsidiaries, ensuring that the organization can respond swiftly to market changes while tapping into demographic insights.

“Roberto's leadership and vision align perfectly with our goals at CULTURE+,” said Lili Gil Valletta, Co-Founder and CEO. “As agencies strive to adapt to the new needs of clients, his expertise will be invaluable in guiding our initiatives.” Ramos himself expresses enthusiasm for joining an organization built on agility and cultural insight, promising that his leadership will enable their partners to achieve sustainable growth with innovative solutions.

Expanding the Network

CULTURE+ Group is also excited about the inclusion of the Ideatelier+ branding boutique into its expanding network. The collaboration will integrate creative capabilities worldwide, including key markets like Brazil, enhancing the group's ability to foster diverse cultural insights.

Additionally, the group is set to launch CIEN+ HEALTH, an offshoot focused on marketing within healthcare. This new division will address the intersection of culture and health, providing valuable insights and strategies that empower communities and improve health outcomes.

With the appointment of Ramos, CULTURE+ Group is poised for transformative growth. His history of leading multicultural initiatives and his role in founding Vox Collective—as well as his time with the Doneger Group—have equipped him with unique insights into consumer behavior and market trends.

Strengthening the Ecosystem

The Culture+ Group ecosystem, which includes agencies like CIEN+ and Human Dot Plus, is structured to allow for future expansion through joint ventures and acquisitions. Founders Valletta and Enrique Arbelaez are actively engaging with potential partners to enhance capabilities in the ever-evolving marketing landscape.

The group further invests in Cultural Intelligence®-based offerings, such as the Cultural Intelligence® Accelerator suite. This comprehensive system aids in business innovation, inclusive marketing training, transformation, and agile execution. Trusted by industry leaders, including Kellanova and Novartis, these offerings continue to evolve by incorporating feedback from their clients and stakeholders.

In addition to allowing CULTURE+ to innovate in health marketing, the group aims to break into areas like sports marketing and media, always with an eye on embracing high-growth, diverse audiences.

A Commitment to Partnership

The partnership with Ramos is also a testament to CULTURE+ Group’s philosophy of building meaningful business relationships. “[Bringing Roberto to Culture+] feels like the natural evolution of that philosophy,” said co-founder Enrique Arbelaez. The focus on collaboration is seen as a pathway to foster innovation and strengthen the agency’s collective impact on the market.

CULTURE+ Group stands out in its commitment to advancing inclusive marketing strategies—evident from its NMSDC Corporate Plus® membership—and aims to serve as a model in today’s diverse business landscape. With teams situated across the United States, Latin America, and Europe, the group remains adaptive and poised to meet emerging trends head-on.

For more information about CULTURE+ Group and their initiatives, please visit www.cultureplusgroup.com.