#Japan #Shibuya #Shibuya Startup #S-Startups #Shibuya Innovation

Launch of the Third Phase of S-Startups Initiative in Shibuya

Shibuya Startup Support has officially announced the commencement of applications for the third phase of its certification program called "S-Startups." This initiative is part of Shibuya's ongoing efforts to nurture startups, managed by the Shibuya Innovation Institute (SII). With a goal to create a conducive environment where startups can challenge themselves and thrive, the program recognizes and supports companies poised to grow from Shibuya to the global stage.

In its inaugural year in 2023, the program certified six startups, followed by ten in its second phase in 2024. Participating companies have engaged in various activities, including collaborative experiments with Shibuya Ward and private enterprises, as well as presentations at local events. The upcoming phase will begin accepting applications on September 1, 2025, and aims not only to certify and support startups committed to ongoing innovation but also to provide value back to the local community while enhancing the global presence of these businesses.

Recruitment Theme

The S-Startups initiative is looking to attract startups that focus on resolving regional issues within Shibuya and aim for international expansion. If your business leverages the strengths of Shibuya for global outreach or provides value back to local residents, wide-ranging support is available across various fields. Notably, ventures targeting overseas markets, those addressing social challenges, projects that marry creativity with technology, advanced technology research and development, and businesses led by entrepreneurs from diverse backgrounds are particularly encouraged to apply.

Application Details

• - Application Form: Click Here
• - Detailed Recruitment Information: Click Here
• - Application Period: From September 1, 2025, to October 1, 2025, until 9 PM Japan time. Note: Application dates may vary depending on circumstances.

Both Japanese and foreign applicants are required to submit their service outlines and proposals in Japanese. The entry form and pitch evaluation can be conducted in either Japanese or English.

Application Requirements

To be eligible, startups must meet the following criteria:

• - Must be a pre-seed to early-stage startup based in Japan.
• - Must operate within the thematic areas of recruitment.
• - Must be a continuously challenging startup through innovative technology or business models.
• - Must be a business capable of addressing issues faced by Shibuya Ward and its citizens.
• - Must not violate public morals or be affiliated with illegal entities.
• - Must resonate with the goals of the certification program.

Post-Adoption Activities

Participating companies should actively engage in events hosted in community facilities and contribute to the vibrancy of Shibuya's startup community. These community hubs, including Shibuya Bridge, offer co-working and event space designed to support startup enterprises, with S-Startups certified companies given free access and the ability to register their offices there.

Selection Process

The selection process involves document screening, a pitch review (preferably in-person), and a mandatory orientation for selected companies. There may be a requirement to submit additional documentation, such as a business plan.

Recruitment Schedule

• - Application Period: September 1, 2025 – October 1, 2025
• - Document Review: October 10, 2025 – October 31, 2025
• - Pitch Review: November 20, 2025 – November 28, 2025 (conducted over two days, ideally in person)
• - Nofitication of Results: December 23, 2025
• - Support Duration: January 5, 2026 – January 4, 2027
• - Orientation Scheduled: January 2026

Note: Dates may fluctuate based on the application volume.

Benefits for Certified Startups

Certified startups will enjoy numerous benefits, including:

• - Free access to community facilities 24/7 for a year.
• - Collaboration and co-creation opportunities with Shibuya Ward and domestic firms.
• - Participation in various events hosted at community locations (including recruitment, fundraising seminars, and networking events).
• - Networking opportunities with international startups and support organizations.
• - Opportunities to present at domestic and international events.
• - Mentoring and guidance from advisors.
• - Discounts and access to services from partnered companies, such as Stripe and Google Cloud.
• - Access to the SII's special membership benefits.

T&Cs apply, and benefits may be updated or modified as needed. The effective period for these benefits will primarily be from January 5, 2026, to January 4, 2027.

About Shibuya Startup Support

Shibuya Startup Support is an initiative led by Shibuya Ward that aims to attract domestic and international startups to this vibrant district, fostering a shared journey of growth and adventure. Shibuya serves as a cultural hub, leading Japan's art, music, and fashion scenes. Moreover, it boasts over 2,000 startup offices and more than 100 co-working spaces, solidifying its status as a technology epicenter in Japan. The unique diversity and dynamism of Shibuya are pivotal in supporting the launch and growth of various businesses.

About Shibuya Innovation Institute (SII)

The S-Startups initiative is operated by the Shibuya Innovation Institute (SII), a public-private-academic collaboration aimed at fostering innovation unique to Shibuya Ward, emphasizing internationality and diversity. This organization is committed to enhancing the well-being and city pride of Shibuya residents through startup support and collaborative projects. For more information, visit the official website.