#Japan #Tokyo #Acure #Chai Tea Latte #Japanese Drink

New Product Launch: Chai Tea Latte

Acure, the original beverage brand from JR East Japan Cross Station's Water Business Company, has announced an exciting new addition to its lineup. Mark your calendars for September 9, 2025, as the Chai Tea Latte in a convenient 260g bottle will be officially available for purchase!

This captivating drink combines four exquisite spices: cinnamon, cardamom, ginger, and clove. These create a rich flavor profile that’s perfectly complemented by the addition of milk, resulting in a smooth and enjoyable sipping experience. Whether it's the lingering warmth of late summer or the crisp chill of autumn, this Chai Tea Latte can be enjoyed cold during warm days or hot during the colder winter months, making it an ideal choice for any time of the year.

Product Details

• - Product Name: Chai Tea Latte
• - Container: Bottle Can
• - Volume: 260g
• - Price: ¥160 (tax included)
• - Availability: Acure vending machines located within JR East Japan stations; Acure's official online store (Shop Here); and other selected locations.
• - Release Date: September 9, 2025, with a staggered launch at Acure’s vending machines.
• - Product Page: Chai Tea Latte Product Page

Developer's Insight

In recent years, there has been a noticeable increase in the popularity of Chai, particularly among women who typically purchase such beverages from convenience stores and supermarkets. Interestingly, analysis of Acure’s vending machine purchasing data revealed that, contrary to the general trend where male customers dominate, a significant portion of tea category buyers were female.

Recognizing this pattern, the development team was inspired to create a product that allows women to easily enjoy the trendy Chai tea right at their local station. The Chai Tea Latte is designed to be readily accessible and extremely drinkable, featuring a harmonious mix of the aforementioned spices. The infusion of milk not only enriches its flavor but also ensures a creamy texture that pleases the palate.

This product boasts versatility, suitable for both cold and hot consumption. Customers can savor the refreshing spice notes when enjoyed cold, or embrace a more direct encounter with the spices during chilly days when served hot. The aim is for each consumer to experience and appreciate the distinct sensations offered by each serving method.

As anticipation builds for the Chai Tea Latte, be sure to take the opportunity to try this delicious beverage upon its release. We hope it adds a flavorful twist to your daily routine and complements every season beautifully!