Exciting Launch: BLUE ELEPHANT Opens Its Second Flagship Store in Shinjuku

BLUE ELEPHANT Opens Its Second Flagship Store in Shinjuku

Korean eyewear brand BLUE ELEPHANT is making waves with the opening of its second flagship store, BLUE ELEPHANT Shinjuku, on November 15, 2025. Located in the iconic Shinjuku East Entrance Cat Building, the store spans the first three floors and features a spectacular large LED display that covers the entire building facade, providing an unprecedented visual impact in the heart of Shinjuku.

The new store aims to create an immersive brand experience, going beyond mere shopping. With exclusive multimedia content showcased on the LED screens, customers will enjoy a unique and engaging atmosphere that highlights the brand's identity.

The store will offer over 90 different eyewear styles, from classic favorites to the latest designs. Notably, there will be seven exclusive items available only in this store, catering specifically to the Japanese market.

A Fusion of Design and Technology

BLUE ELEPHANT Shinjuku is more than just a retail space; it represents a synergy between spatial design and digital technology. The flagship store is set to be a powerful representation of the brand's identity, perfectly situated in one of the world's liveliest districts.

Exclusive Opening Campaign

To celebrate the grand opening, every customer who purchases at least one item will receive a BLUE ELEPHANT original shopping bag, available in limited quantities. This promotional item is bound to appeal to avid fans of the brand.

Product Lineup Highlights

Here are some highlights from the new collection:
1. JERRI Series
- Colors: Black, Ash Brown, Crystal, Grey Crystal (4 colors)

2. ZAYO-S Series
- Colors: Gold, Silver (2 colors)

3. DEVON Series
- Colors: Black, Leopard (2 colors)

4. LASO Series
- Colors: Black, Khaki, Leopard, Nude Beige, Red Wine (5 colors)

5. NOUS-S Series
- Colors: Black, Ivory, Leopard, Nude Beige (4 colors)

Store Information

- Address: 3-23-18 Shinjuku, Shinjuku-ku, Tokyo (2-minute walk from JR Shinjuku Station East Exit, 3-minute walk from Seibu Shinjuku Station)
- Hours: 10:00 AM to 10:30 PM (Open year-round)

Official LINE Account Launch

In addition to the opening of the physical store, BLUE ELEPHANT has also launched its official LINE account. By following the account, fans can receive prompt updates about new products and campaigns. As a special promotion for new followers, a 5% discount coupon applicable to all items will be offered, making this an excellent opportunity to save on the latest eyewear trends.

Follow the official LINE account to stay in the loop about BLUE ELEPHANT news!

About BLUE ELEPHANT

Founded in South Korea in 2019, BLUE ELEPHANT is an innovative eyewear brand known for its trendy designs tailored for Asian facial structures. Their products are distinguished by their comfortable fit and stylish looks, ranging from simple daily wear to statement-making pieces that elevate any outfit.

The brand is gaining recognition both domestically and internationally, with numerous K-POP idols and celebrities spotted wearing their eyewear. As attention towards the brand increases, its expansion in the Japanese market is generating significant interest.