POS+ Restaurant Sales Trends Report - September 2025
Introduction
POS+ Corporation, headquartered in Chuo-ku, Tokyo, has released its sales trend report for restaurants based on data collected from its cloud-based mobile POS system. The report reveals critical insights for the month of September 2025. As part of its ongoing mission to support the dining industry in adapting to changes and providing actionable insights, the following key findings are presented.
Sales Overview
In September 2025, the restaurant sales compared to the previous year showed a decrease, standing at 98.7%. This marks a decline of 7.1 percentage points from the previous month, indicating the first negative growth after three consecutive months of increases.
Regional Sales Trends
When broken down by region, the average sales growth rate across local areas was 100.0%, a decrease of 6.9 percentage points from the previous month. The Kinki region showed the highest sales growth rate at 101.7% compared to the previous year, highlighting a disparity in recovery trends across different areas.
Cashless Payment Analysis
The rate of cashless payments nationwide now stands at 54.8%, reflecting a rise of 1.8 percentage points from the previous month. All restaurant categories reported cashless payment rates exceeding 40%. Notably, takeaway services had the highest proportion of cashless transactions, accounting for 15.5% of total payments made.
Among the 28 dining categories evaluated, 22 reported cashless transaction rates exceeding 50%. Interestingly, salad shops topped the list with cashless transactions making up 22.7% of their total sales. The comparison between August and September indicated a general increase in cashless payment utilization across all restaurant categories.
Examining the types of cashless payments, credit cards dominated the market with a significant 78.2% share, followed by code payments at 15.7%, underscoring the shift towards digital transactions.
Detailed Aggregation Insights
Monthly Sales Trends
According to the aggregated data for September, restaurant sales revealed a slight recovery, with a previous year's comparison rate of 98.8%. However, the regional sales average remained flat with only a minor increase of 3.4 percentage points. Kinki still led the regions with a robust growth rate, further solidifying its position.
It’s noteworthy that during peak dinner hours, izakayas reported the highest sales share, while lunch formats like light meals ranked significantly below. This suggests a preference shift among consumers for dining times and types.
Payment Methods Breakdown
In the cashless payment analysis, regions like Kanto reported a remarkable 62.7% rate, signaling robust growth in the adoption of cashless transactions. Each restaurant category displayed an increasing trend in cashless payments, with specialist cuisine outlets leading, reflecting the industry’s adaptability.
During August to September comparison, every sector reported heightened cashless payment utilization. The highest recorded was in specialty dining due to their expanded digital payment options.
Conclusion
Through this report, POS+ continues to manifest its commitment to enhancing the restaurant industry by providing valuable insights and facilitating effective operational solutions. The data not only reflects current trends but also serves to guide restaurants in strategizing for a sustainable future in a rapidly evolving economic landscape.
For more information on POS+ and its comprehensive solutions for enhancing restaurant operations, visit
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Postas Corporation
Headquarters: Chuo-ku, Tokyo, Japan
President: Koichi Honda
Founded: 2019, inheriting from Persol Group’s expertise in retail technology.