NMS Capital Unveils Asurgence Medical through Strategic Acquisition and Recapitalization

The Launch of Asurgence Medical: A Strategic Move by NMS Capital

On September 17, 2026, NMS Capital, a prominent private equity firm renowned for its focus on Business Services and Healthcare Services, unveiled its latest venture, Asurgence Medical. This new entity emerged from two significant transactions: the recapitalization of Endoscopy Corporation of America (commonly referred to as ENDOCORP) and the acquisition of Medical Optics, LLC from Probo Medical, LLC. Together, these companies form a robust platform dedicated to the maintenance, repair, and overhaul (MRO) of surgical suites.

A Step Forward in Healthcare Services

NMS Capital's investment strategy aims to address the growing needs within the healthcare sector, particularly by optimizing equipment lifecycle management. With the increasing demand from hospitals and surgical centers to keep their equipment operational without incurring exorbitant costs associated with original equipment manufacturer (OEM) overhauls, Asurgence Medical emerges as a strategic partner.

ENDOCORP, established in 1996 and based in Southfield, Michigan, has established itself as a leading independent supplier of repair parts for flexible endoscopes and offers extensive repair services including CCD imaging repair. With over 15,000 SKUs for independent service organizations and repair facilities, ENDOCORP is a go-to resource for affordable parts and repairs, minimizing the need for complete system overhauls.

On the other hand, founded in 1997 and located in Tamarac, Florida, Medical Optics boasts ISO 13485 certification and specializes in the service, repair, and resale of both flexible and rigid endoscopes and related surgical instruments. The company supports clients from hospitals to surgery centers, proving its versatility across various operational needs.

By combining these two entities, Asurgence Medical not only expands its inventory of hard-to-source parts but also provides a certified multi-OEM repair and service platform. The integration allows for a seamless service extension, covering both flexible and rigid scopes while ensuring investments will be funneled into organic growth and enhanced capabilities to serve customers more effectively.

Leadership and Vision

At the helm of Asurgence Medical is Michael Asmer, who brings over three decades of experience in medical equipment MRO. His background includes founding MedCorp and serving as CEO of Probo Medical, where he gained invaluable insights into scaling operations through strategic growth. Najeeb Haddad, the President of ENDOCORP, will continue to lead that specific segment, ensuring continuity and experienced management.

Asmer expressed his enthusiasm for the partnership, stating, “Hospitals and surgery centers are under real pressure to keep critical equipment in service without absorbing OEM overhaul economics. ENDOCORP and Medical Optics each solve part of that problem exceptionally well.” His sentiment reflects Asurgence's commitment to becoming a comprehensive partner for healthcare providers by merging parts, repair, and equipment services into a single platform.

Najeeb Haddad echoed Asmer's belief in the partnership's potential, emphasizing the importance of maintaining the quality service standards customers expect. He noted that collaborating with NMS Capital provides the financial and operational support necessary to drive ENDOCORP’s growth without compromising service quality.

A Promising Future

David Peterson, Partner at NMS Capital, highlighted the uniqueness of both ENDOCORP and Medical Optics in an otherwise fragmented market dominated by OEMs. He indicated that through NMS's strategic investing approach, both companies have differentiated themselves, carving out a niche that supports provider needs while lowering total ownership costs and ensuring clinical uptime.

Asurgence Medical represents a synthesis of capabilities that positions it well for addressing the evolving demands of healthcare providers. This venture not only promises enhanced service delivery for endoscopic equipment but also sets a precedent for future investments in healthcare services where the need for cost-effective, high-quality alternatives is paramount.

In conclusion, Asurgence Medical’s foundation reflects a burgeoning need in the healthcare sector—a need for dedicated partners that can deliver value-efficient, reliable, and accessible maintenance and repair solutions. Through the synergy of ENDOCORP and Medical Optics, Asurgence Medical is set to play a vital role in the landscape of surgical suite services, ensuring that healthcare providers can continue to deliver quality care to patients while managing their financial concerns effectively.