#Japan #Tokyo #JR East #EMOOR #Hokuriku Shinkansen

Introducing the EMOOR x JR East Collaboration Chair

The collaboration between EMOOR, a renowned health furniture brand, and East Japan Railway Company (JR East) has resulted in an extraordinary pocket coil chair modeled after the seats from the Hokuriku Shinkansen E7 series. Having recently announced a second production run, this unique piece celebrates the one-year anniversary of the extension to Tsuruga. Available for pre-order starting May 20, 2025, it promises a delivery by late July 2025.

A Design Inspired by the Hokuriku Shinkansen

EMOOR's dedication to merging functionality with aesthetics is illustrated through this chair. The piece utilizes the actual fabric used in the E7 series, offering a genuine train seat experience right in your living room. The design highlights Japan’s traditional artistic essence, ensuring an elegant presentation while inviting exceptional comfort.

Features That Elevate Comfort

The pocket coil structure of the chair, derived from EMOOR’s acclaimed models 'Leon' and 'Kanata', guarantees a remarkable weight distribution even during prolonged seating sessions. Life today requires people to spend significant periods sitting, and EMOOR has taken ergonomics into full consideration to support an ideal seating posture.

• - Material Quality: The chair boasts premium qualities, with the seating and backrest comprising authentic moquette fabric. The ordinary seat features warm, vibrant colors while the green car option showcases a sophisticated two-tone design.
• - Adjustable Height: Each model provides customizable seating heights, ensuring personal comfort for different body types. The ordinary seat features a three-step adjustment option, while the green car allows for eight steps, complemented by an easy tool-free adjustment method using an included hex wrench.
• - Reclining Mechanism: The seamless reclining function supports various relaxation positions, perfect for watching TV or taking a comfortable nap. Operate the recline with a side lever, making it accessible even when seated.
• - Innovative Headrest: The headrest offers 14 adjustable angles and includes a dedicated cover that enhances the feel of a train seat. Whether you prefer the train aesthetic or a minimalist appearance, it's versatile for different occasions.
• - Supportive Design: The chair features elegantly arched armrests for secure gripping during transitions from seated to standing positions.

Public Interest and Pre-order Information

This limited-edition model is officially licensed by JR East and only available through the EMOOR official site and JRE MALL. Given the high demand following the initial production, customers are encouraged to utilize the restock notification feature if the pre-orders sell out.

Experience the intersection of furniture design and travel nostalgia at EMOOR's experiential showroom located in Aoyama. The event will run until August 31, 2025, allowing individuals to test both designs before making a purchase. Reservations are prioritized to ensure a conducive experience for every visitor.

Pricing and Availability

• - Ordinary Seat Design: ¥65,000 (tax included)
• - Green Car Design: ¥70,000 (tax included)

Both chair designs focus on comfort, durability, and functionality, with load capacities reaching up to 100 kg.

EMOOR's Commitment to Health-Focused Design

Founded in 2006, EMOOR has dedicated itself to enhancing the quality of life through innovations in sleeping and seating solutions. They combine insights from sleep studies and ergonomic research with a wide selection of over 2,000 products tailored for health and well-being. Their mission emphasizes providing affordable, practical tools that contribute to a healthier lifestyle rather than merely decorative home furnishings.

In conclusion, the EMOOR x JR East collaboration chair presents a refined solution for those seeking style and comfort while cherishing unforgettable memories of train journeys. This unique offering ensures that extraordinary comfort can seamlessly blend into daily living spaces.