Cinnabon Unveils Limited-Time Butterbeer Menu in Celebration of Harry Potter's Favorite Flavor

Cinnabon Welcomes a Magical Flavor



Cinnabon, the beloved bakery known for its delightful cinnamon rolls, is excited to announce a special limited-time offering in celebration of the magical Butterbeer Season. This unique collaboration with Warner Bros. Discovery Global Consumer Products marks Cinnabon as the first national quick-service restaurant (QSR) in the United States to feature Butterbeer flavors, giving fans an exceptional taste of the wizarding world.

Introducing Butterbeer Inspired Treats

Starting from May 4th, 2026, until May 17th, 2026, customers can indulge in two specially crafted menu items that embody the iconic flavors of Butterbeer so fondly associated with the Harry Potter franchise. The magical treat features:

  • - Butterbeer-flavored Classic Roll: This scrumptious roll is infused with Butterbeer-flavored frosting and comes packaged in enchanting Harry Potter-themed containers. It’s available for single purchase or in group CinnaPacks™, making it perfect for sharing with friends or keeping as a treat for yourself.
  • - Butterbeer-flavored Chillatta: Cool off with this blended drink that combines the creamy goodness of Butterbeer with a delightful vanilla flavor, guaranteed to transport you to Diagon Alley.

Exciting Loyalty Offers for Fans

To make this experience even more magical, Cinnabon Rewards members are in for added treats! On May 4th, the first 934 guests who enter the code "Platform934" into their Cinnabon app will receive a $2 discount on a Butterbeer Bon. Additionally, 50 loyalty members who sign up through a dedicated sweepstakes link during the promotional window will have the chance to win an exclusive Harry Potter x Cinnabon t-shirt. Even better, 10 lucky winners will be awarded free Classic Rolls for an entire year!

Entries for the sweepstakes will be accepted from May 4th to May 17th, allowing both new and existing loyalty members to participate. Winners will be randomly selected and notified via email on May 18, 2026.

The Impact of the Harry Potter Legacy

Cinnabon Chief Brand Officer Urvi Patel expressed excitement about integrating the magical elements of the Harry Potter saga into their menu. The nostalgia and flavors of Butterbeer evoke cherished memories for fans, and Cinnabon’s offerings provide a novel way to celebrate them.

With the bustling fanbase surrounding the Harry Potter series, this collaboration is sure to delight many, bringing back fond memories and introducing new flavor experiences. As one of the most recognized franchises globally, Harry Potter has a deep-seated connection with millions, and Cinnabon aims to tap into that affection through its limited-time menu.

Availability and More Information

The Butterbeer offerings will be available at participating Cinnabon locations, including Schlotzsky's Deli locations, while supplies last. Enthusiasts are encouraged to visit Cinnabon.com for further information on the menu items and the ongoing sweepstakes. Don’t miss this magical opportunity to indulge in your favorite flavors with a sweet twist!

About Cinnabon

Founded in 1985 in Seattle, Cinnabon has become a leader in the cinnamon roll bakery market. The brand prides itself on offering fresh and aromatic cinnamon rolls, along with a variety of baked goods and specialty beverages across more than 2,400 locations worldwide. The brand continues to expand, allowing fans of all backgrounds to enjoy their delicious pastries in various settings, from shopping malls to airports.

The Ongoing Harry Potter Phenomenon

Over 25 years since its introduction, the Harry Potter franchise has continued to enchant audiences, with countless adaptations and spin-offs that showcase the extensive lore and adventures of its beloved characters. With a new HBO Original TV series in development, the allure of the wizarding world shows no signs of fading.

Join in on the Magic


The Butterbeer Season brings possibilities for magical culinary experiences and ways to build lasting memories centered around the iconic Harry Potter saga. Experience the magic for yourself with Cinnabon’s limited-time offerings this May.

Visit Cinnabon.com and follow them on social media to stay updated on all their latest news and offerings!

Stay tuned for more enchanting flavors and experiences that Cinnabon will unveil in the future!

Topics Consumer Products & Retail)

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