Kyoko Hasegawa Brings Fall Elegance in United Arrows' New Campaign

United Arrows, a prominent fashion retailer based in Shibuya, Tokyo, has recently launched its autumn promotional content titled "Autumn, Refined Essence," featuring the talented actor and model Kyoko Hasegawa. This collaboration marks the first time Hasegawa has been featured in a special campaign for the brand, and it takes the spotlight on the unique styles that define fall fashion in 2025.

Introducing the Collection

The special content, available on the United Arrows brand site, presents Hasegawa in various key items from the new fall collection. The campaign highlights eight essential pieces that embody sophistication, aiming to enhance the beauty of the upcoming season. As the air turns crisp, these fashion essentials promise to elevate any wardrobe.

Hasegawa elegantly showcases the new styles, from half-sleeved knits to versatile river vests, reflecting a chic urban mood that resonates with today’s modern women. The carefully curated selection not only stays on trend but also adapts to a variety of lifestyles, bringing a sense of anticipation for the colorful autumn scenery.

Key Pieces

1. FOX CASHMERE KNIT TOP - ¥25,960
The fluffy half-sleeved knit is a perfect embodiment of autumn comfort. Its soft cashmere feel offers a delightful experience and is ideal for embracing the season. Hasegawa pairs this deep brown piece with layered pants and skirts, showcasing an effortlessly stylish look.

2. ASYMMETRY WIDE-REG PANTS - ¥20,900
These trendy red pants are designed for casual wear while adding a touch of boldness to everyday outfits. The asymmetrical design complements a variety of tops, allowing Hasegawa to create a refined ensemble that remains laid-back yet stylish.

3. JACKET - ¥51,920
The tailored jacket with shoulder pads epitomizes the working woman’s elegant silhouette. Worn as part of a set, it exudes confidence and sophistication, ensuring Hasegawa embodies the essence of modern femininity.

4. REVER VEST - ¥57,970
Perfect for transitional weather, the versatile river vest can be worn reversibly, adapting to any ensemble. This piece allows for creativity in styling with changing climates, promising longevity in its usage.

Additional Highlights

The collection further includes classic pieces like the FRILLED KNIT TOP and the PLEATED SKIRT, emphasizing diversity and versatility within each look. Hasegawa expertly connects the dots between each item, illustrating how fashion can speak to various moods and occasions.

You can explore the full content and shop the collection on the official page.

About Kyoko Hasegawa

Kyoko Hasegawa made her model debut as a teenager and later transitioned to acting in 2000. She has starred in numerous dramas, films, and commercials, in addition to hosting various TV programs. Recently, she has been exploring the fashion world as a producer with her own brand, "ESS by."

About United Arrows

Since its establishment in 1989, United Arrows has been committed to blending traditional Japanese aesthetics with Western styles. The store curates a lifestyle with exceptional quality and service, offering customers a unique shopping experience enriched with carefully selected designer brands and original items.

United Arrows continues to expand its reach through various labels, including Beauty & Youth and Green Label Relaxing, further solidifying its status as a leading fashion destination in Japan.