Experience a 17-Day Journey of Self-Expression at SCRAMBLE BEAUTY WEEKS in Shibuya!
From June 1 to June 17, 2023, the Shibuya Scramble Square will transform into a vibrant hub for beauty enthusiasts with its 'SCRAMBLE BEAUTY WEEKS' event. This summer-focused cosmetic event offers a unique opportunity to experience cutting-edge beauty technology and expert guidance in a lively atmosphere. Attendees can engage with an AI skin analysis tool that quickly evaluates their skin condition and provides personalized skincare recommendations. This innovative machine, the 'Skin Care Pro,' uses sophisticated imaging algorithms to identify concerns such as wrinkles, dark spots, and skin type, making it an essential stop for those looking to refresh their summer skincare routine.
During this period, makeup artist Yusuke Kawakita will present a special makeup & talk show. Known for his work with top celebrities, Kawakita brings a wealth of experience and knowledge to the stage, where he will share tips for perfecting summer makeup looks. This interactive experience gives attendees a first-hand look into professional techniques and allows for live Q&A sessions.
In addition, attendees can enjoy a special preview video featuring Kawakita as he explores the host facility’s beauty shops, showcasing a range of cosmetic products available for purchase. This insightful video will provide viewers with tips on how to utilize these products effectively, all infused with Kawakita's signature style.
Beyond these core attractions, visitors will find numerous special activities throughout the venue. On the 6th floor, the +Q BEAUTY shops will host exclusive pop-up events featuring limited-edition products and complimentary samples. Visitors can indulge in unique branded experiences designed specifically for this event.
The AI skin analysis service at SCRAMBLE BEAUTY WEEKS allows attendees to quickly capture a photo with a tablet that assesses their skin's current state. This technology identifies issues like fine lines, blemishes, and overall skin quality, providing users with visual feedback and tailored skincare suggestions for the summer months ahead. This service will be available from June 1st to June 17th across various locations within Shibuya Scramble Square, including near the escalators on the 8th and 10th floors, as well as the event space on the 12th floor, accessible only on June 6.
As part of a collaboration with the women’s fashion magazine 'otona MUSE,' renowned makeup artist Yusuke Kawakita will lead makeup workshops and share valuable insights on summer makeup trends. These engaging sessions will occur on June 6, and guests are welcome to join free of charge. In anticipation of the event, a special video showcasing Kawakita’s shopping experience in the facility’s beauty shops will be released on the otona MUSE official YouTube channel on June 4.
Coinciding with SCRAMBLE BEAUTY WEEKS, the 6th annual 'SHIBUYA BEAUTY JAM THE WEEKS' will also be held, featuring hands-on beauty experiences, face type assessments, and an innovative scent device called 'KAORIUM.' Alongside these events, visitors can enjoy a collaboration menu with the popular health supplement brand Lypo-C at the restaurant ANNA'S by Landtmann on the 6th floor.
On the 10th floor, Hands will host a 'K-Beauty Festival' showcasing must-try Korean cosmetics, along with exclusive product launches and promotional giveaways.
This thriving beauty fest at Shibuya Scramble Square not only calls for a celebration of beauty and self-expression but is also set to enhance the shopping and beauty experience for all who attend. Mark your calendars for June 1 to June 17 and get ready to immerse yourself in a rendezvous with beauty, technology, and creativity at SCRAMBLE BEAUTY WEEKS in Shibuya!
For more details, visit the official Shibuya Scramble Square website.
During this period, makeup artist Yusuke Kawakita will present a special makeup & talk show. Known for his work with top celebrities, Kawakita brings a wealth of experience and knowledge to the stage, where he will share tips for perfecting summer makeup looks. This interactive experience gives attendees a first-hand look into professional techniques and allows for live Q&A sessions.
In addition, attendees can enjoy a special preview video featuring Kawakita as he explores the host facility’s beauty shops, showcasing a range of cosmetic products available for purchase. This insightful video will provide viewers with tips on how to utilize these products effectively, all infused with Kawakita's signature style.
Beyond these core attractions, visitors will find numerous special activities throughout the venue. On the 6th floor, the +Q BEAUTY shops will host exclusive pop-up events featuring limited-edition products and complimentary samples. Visitors can indulge in unique branded experiences designed specifically for this event.
Topic 1: Personalized Self-Care via AI Skin Analysis
The AI skin analysis service at SCRAMBLE BEAUTY WEEKS allows attendees to quickly capture a photo with a tablet that assesses their skin's current state. This technology identifies issues like fine lines, blemishes, and overall skin quality, providing users with visual feedback and tailored skincare suggestions for the summer months ahead. This service will be available from June 1st to June 17th across various locations within Shibuya Scramble Square, including near the escalators on the 8th and 10th floors, as well as the event space on the 12th floor, accessible only on June 6.
Topic 2: Makeup Show by Yusuke Kawakita
As part of a collaboration with the women’s fashion magazine 'otona MUSE,' renowned makeup artist Yusuke Kawakita will lead makeup workshops and share valuable insights on summer makeup trends. These engaging sessions will occur on June 6, and guests are welcome to join free of charge. In anticipation of the event, a special video showcasing Kawakita’s shopping experience in the facility’s beauty shops will be released on the otona MUSE official YouTube channel on June 4.
Topic 3: The 6th SHIBUYA BEAUTY JAM THE WEEKS
Coinciding with SCRAMBLE BEAUTY WEEKS, the 6th annual 'SHIBUYA BEAUTY JAM THE WEEKS' will also be held, featuring hands-on beauty experiences, face type assessments, and an innovative scent device called 'KAORIUM.' Alongside these events, visitors can enjoy a collaboration menu with the popular health supplement brand Lypo-C at the restaurant ANNA'S by Landtmann on the 6th floor.
Topic 4: Exclusive Offers and New Arrivals at Hands
On the 10th floor, Hands will host a 'K-Beauty Festival' showcasing must-try Korean cosmetics, along with exclusive product launches and promotional giveaways.
This thriving beauty fest at Shibuya Scramble Square not only calls for a celebration of beauty and self-expression but is also set to enhance the shopping and beauty experience for all who attend. Mark your calendars for June 1 to June 17 and get ready to immerse yourself in a rendezvous with beauty, technology, and creativity at SCRAMBLE BEAUTY WEEKS in Shibuya!
For more details, visit the official Shibuya Scramble Square website.
Topics Consumer Products & Retail）
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