Celebrating 100 Years of Meiji Milk Chocolate with Exciting New Offerings

Meiji Chocolate Marks 100 Years with New Products

In 2026, Meiji Milk Chocolate will proudly celebrate its 100th anniversary, a milestone that the company is marking with the release of its new chocolate drinks: Meiji Chocolate Drink and Meiji Strawberry Chocolate Drink. These products are set to launch on October 27, 2026, available in select convenience stores and some online retailers, before their nationwide release on November 10, 2026. Notably, both drinks promise to deliver the rich, delightful taste of chocolate that fans have come to love.

The Meiji Chocolate Drink offers a classic milk chocolate flavor, rich in creaminess, while the Meiji Strawberry Chocolate Drink combines white chocolate with a refreshing strawberry taste. Each drink comes in a 210ml package, ideal for a quick indulgent break throughout the day, whether during work or in-between chores. The drinks are designed to provide a balance of flavors, boasting a satisfying texture with a refreshing finish that doesn’t linger too sweetly on the palate.

Alongside the drinks, Meiji will debut limited-edition products exclusively on Amazon.co.jp starting November 10, 2026. This includes the Meiji Chocolate Drink Assorted Set, featuring 12 bottles—six of each flavor—and beautifully packaged products that evoke nostalgia with designs inspired by the brand's long-standing history.

One such nostalgic offering is the 100th Anniversary Limited Set, which showcases a replica of the original 1926 Meiji Milk Chocolate, along with various packaging designs that reflect the brand's evolution over the last century. The anticipated retail prices for these items are set to be reasonable, ensuring accessibility for all chocolate lovers.

Exciting Collaborations for 100th Year Celebrations

In addition to the product launches, Meiji Milk Chocolate will partner with ufu., a dessert-focused digital media outlet, to participate in the ufu.fes 2026 sweets festival on November 14 and 15, 2026. This event will feature exclusive desserts that highlight the iconic chocolate, including the Meiji Milk Chocolate Sundae, which is inspired by the 1920s and crafted by renowned pastry chef Yusaku Shibata.

Shibata, recognized for winning a prestigious world competition, will incorporate unique local ingredients into his creations, such as Kito yuzu and local nuts, making this sundae a special treat for festival attendees. The event will take place in KABEAT, Tokyo, and will feature a ticket-based entry system.

Moreover, Meiji will collaborate with Fujikyu Corporation, also celebrating their centenary, to offer exciting campaigns celebrating their 100-year milestones. This collaboration will present a special stamp rally event called **