Front Row Expands Its E-commerce Dominance with BIA Acquisition

In a strategic move aimed at bolstering its global footprint and enhancing its service offerings, Front Row, a prominent e-commerce agency, has announced its acquisition of Build in Amsterdam (BIA), a well-respected Shopify design and development agency. This acquisition not only reinforces Front Row's commitment to providing comprehensive e-commerce solutions but also addresses a critical need for cohesive growth strategies in the fragmented direct-to-consumer (D2C) market.

Front Row, known for its full-service marketplace management and digital marketing expertise, has positioned itself as a key player for global brands seeking to maximize their online presence. With this acquisition, Front Row is now equipped to offer a seamless commerce experience that spans the entire customer journey. From initial market strategy and website design to ongoing optimization and omnichannel excellence, brands can now rely on Front Row as a singular partner throughout their e-commerce adventures.

Build in Amsterdam has an established reputation for developing digital flagship stores for luxury brands in the fashion and lifestyle sectors. Their illustrious client portfolio includes notable names such as Mammut, Polaroid, and Suitsupply, which speaks volumes about their capability to deliver high-quality digital experiences. By integrating BIA's exceptional design and development skills, Front Row enhances its offerings, promising to expedite brand growth in an evolving digital landscape.

Yuriy Boykiv, the CEO of Front Row, expressed enthusiasm regarding this merger. He stated, "At Front Row, we're building a connected commerce platform that fuses strategy, technology, and creativity, essential for accelerating e-commerce growth for today’s leading brands. BIA's world-class capabilities in Shopify development will significantly reinforce our ability to launch, scale, and optimize digital experiences, ensuring our clients not only stand out but also convert effectively and grow swiftly."

In addition to enhancing its Shopify capabilities, the acquisition of BIA significantly broadens Front Row's operational scope within key markets across North America and Europe, particularly in the DACH region (Germany, Austria, Switzerland). This synergy translates to an integrated approach that encompasses strategic consulting, branding, web development, performance optimization, and customer lifecycle management, all unified under one umbrella.

Daan Klaver, Co-Founder and Creative Director of Build in Amsterdam, shared insights into the motivations behind the acquisition. He mentioned, "At Build in Amsterdam, we always envisioned ourselves as a global full-service e-commerce and branding agency. Joining Front Row brings us a substantial step closer to that vision." The merger promises to offer clients a unique proposition in an industry characterized by rapid shifts in e-commerce dynamics.

The partnership between Front Row and Build in Amsterdam fosters a revenue model focused on long-term sustainability, highlighting a dedicated approach to client success. For brands, this translates into fewer vendor relationships and a seamless execution process that understands the full scope of digital growth.

About Front Row

Front Row is a leading marketing agency and growth accelerator, dedicated to helping brands optimize their e-commerce growth. Based in New York City, with additional offices in San Diego, Hamburg, and Bratislava, Front Row employs proprietary technology and extensive capabilities to design, market, distribute, and scale brands internationally. Their expertise encompasses brand building, omnichannel strategies, compelling content creation, logistics, and innovative design and branding practices.

Trusted by distinguished clients such as OUAI, Essity, Wella, and Tatcha, Front Row stands at the forefront of revolutionizing e-commerce, ensuring robust marketplace growth, seamless management, targeted digital marketing, and actionable insights for their partners.

About Build in Amsterdam

Build in Amsterdam is a premier digital agency renowned for its specialization in branding and the development of digital flagship stores utilizing the Shopify platform. Their design philosophy merges emotional engagement with logical implementation, establishing them as a standard bearer in the industry for over a decade. Their holistic approach combines strategy, branding, and technical expertise, ensuring meticulous quality control over every aspect of their projects. The agency is driven by its ethos: "We build. We lead. We care. We never stop."

By joining forces, Front Row and Build in Amsterdam aim to accelerate the evolution of e-commerce, setting new benchmarks in the industry while ensuring that brands can navigate the complexities of digital growth with confidence.