#China #Hisense #Qingdao #Laser TVs #RGB MiniLED

Hisense Maintains Dominance in TV Market

Hisense, a top name in consumer electronics and home appliances, has once again reaffirmed its stronghold in the global market for large-screen televisions, particularly in the segment of TVs boasting over 100 inches in screen size. Recent shipping data from Omdia for the entire year of 2025 indicates that for the third consecutive year, Hisense has secured the number one position in this category, achieving an impressive global shipping share of 57.1% in 2025.

Moreover, Hisense maintained its leadership in the laser TV category, having dominated this market for seven straight years with a notable global market share of 70.3%. These statistics highlight Hisense's exceptional dominance in strategically important segments for large screens that emphasize both size and technological capability.

This sustained leadership is attributed to Hisense's long-term commitment to advanced display technologies, particularly the innovative RGB MiniLED technology. As the pioneer of RGB MiniLED, Hisense has propelled the development of this technology from early-stage research to large-scale commercialization. This has allowed the company to achieve significant advantages in color accuracy, brightness control, and viewing comfort on ultrawide screens.

Omdia's summary of CES 2026 emphasizes this trend, identifying RGB MiniLED TVs as a critical driver for the upcoming growth phase in the industry. A swift expansion in this sector is anticipated starting in 2026, aligning with the overall trend towards technologies where Hisense has long maintained a leading role.

Looking to the future, Hisense is uniquely positioned to enhance this advantage. It stands as the only brand equipped with a comprehensive display technology ecosystem that includes RGB MiniLED, TriChroma Laser, and MicroLED, facilitating a holistic approach to next-generation visual innovations. At CES 2026, Hisense unveiled the 116UXS, the first television equipped with RGB MiniLED evo, as well as the UR8 and UR9 RGB MiniLED series and the XR10 laser projector, all of which received multiple CES awards.

By leading critical technological shifts in the realm of large screens and transforming them into superior viewing experiences, Hisense is setting new standards for the next generation of high-end displays worldwide.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, with operations in over 160 countries. The company specializes in providing high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense has been ranked number one in the category of TVs larger than 100 inches from 2023 to 2025. As the originator of RGB MiniLED technology, Hisense continues to lead the charge in next-generation RGB MiniLED innovations. Additionally, Hisense is an official sponsor of the FIFA World Cup 2026™, emphasizing its commitment to global sports partnerships to connect with audiences worldwide.