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Blokees Exhibits Over 900 Products at the China Toy Expo 2026

From October 21 to 23, 2026, the renowned Assembly Character Toys Brand, Blokees, made a remarkable appearance at the China Toy Expo. The brand exhibited a staggering 900+ products, showcasing an impressive expansion of its product offerings centered around two key categories: Blokees Model Kits and BLOKEES WHEELS. This event reinforced Blokees' commitment to continuous innovation and competitiveness in the toy industry.

The expo was a treasure trove for hero collectors, featuring nearly 40 exclusive products from popular series such as HERO5, HERO8, and HERO10. It covered a wide array of global intellectual properties (IPs) including legends like Ultraman, Kamen Rider, Transformers, and Mega Man, alongside their original IP, Hero Infinity. Among the highlights was the debut of over 30 new products, including the Mega Man HERO10 Series 1, which marked its first commercial appearance within the HERO10 line.

Notably, for those with a passion for model kits, Blokees presented nearly 50 new items across popular lines such as Champion, Champion Lite, Fantastic, and Legend. This rich lineup included beloved IPs like Transformers, Saint Seiya, Naruto, Hatsune Miku, and Pokémon, and introduced nearly 10 fresh product launches designed to captivate model enthusiasts.

Blokees also revealed their DaaLaMode series, which cleverly integrates articulation with customizable outfits, and announced the TERRAVENTURE line—an animal-themed series inspired by Jurassic World featuring four new products that enrich their diverse offerings. The BLOKEES WHEELS section showcased its C, E, and S series, intertwining elements of assembly, play, collecting, and customization. The prototypes of Transformers C05 and CT04 made their debut in full color, showcasing an evolution from gray preliminary prototypes previously presented at the Wonder Festival.

Behind this exciting product expansion lies Blokees' robust commitment to innovation, reflected in their research and development capabilities. As of June 30, 2026, the brand boasts an impressive collection of 559 granted domestic patents, 25 overseas patents, and 85 domestic invention patents, underscoring their leadership in the industry.

Through their initiative, Blokees Family Creator (BFC), the brand is dedicated to enhancing product experiences by fostering creation and sharing opportunities. Notably, the fourth BFC Creation Contest in 2026 reached participants from 22 countries and regions, showcasing selected creators' works at the expo.

Guided by the principles of being 'Universally appealing,' 'Stepwise pricing,' and 'Globally promoting,' Blokees is committed to blending innovative research and development with beloved global IPs. This strategy promises to deliver even richer products and experiences to players all over the world, firmly positioning Blokees as a frontrunner in the toy industry.

The China Toy Expo 2026 was not just a showcase; it was a celebration of creativity, collaboration, and the future of toys—illustrating Blokees' dedication to shaping the market through continuous innovation and expanding its reach among toy enthusiasts worldwide.