Expansion of Youth Sports with Braubritz Akita and Liberta Soccer School in Japan
Introduction
In an exciting development for sports enthusiasts, Leifras Co., Ltd. has announced its first-ever expansion into Akita, marking its presence in all 46 prefectures of Japan. This landmark initiative partners Leifras with the nonprofit Braubritz Akita Sports Network to launch the 'Braubritz Akita × Liberta Soccer School' in Odate City, effective April 1, 2026. The long-anticipated collaboration aims to provide an enriching sports environment for local children, merging the strengths of both organizations.
The Vision Behind the Partnership
The genesis of this partnership lies in the shared vision of both organizations to offer the best sporting experiences for children. The Odate school, previously established in September 2022, has already seen numerous students from nearby Akita City and even Hirosaki in Aomori. However, in light of Japan’s declining birthrate, the school has faced challenges with dwindling enrollment. Braubritz Akita recognized the need to expand its reach, and by collaborating with Leifras—a company experienced in nationwide expansion—they aim to create a more appealing soccer environment for the youth of Akita.
A Unique Opportunity for Young Players
The Braubritz Akita × Liberta Soccer School presents a novel approach, blending the allure of a professional club with proven educational methodologies. Students will wear Liberta uniforms adorned with the iconic Braubritz Akita emblem, allowing them to embody their team’s spirit while they train and play.
Key Features of the Program
- - Innovative Coaching Methodology: The program employs a hybrid model of coaching that emphasizes recognition, encouragement, and skill development, thereby enhancing non-cognitive abilities while also incorporating the essence of pursuing professional soccer—a critical aspect trained under the guidance of Braubritz Akita.
- - Exclusive Experiences for Students: Enrolled children will have unique opportunities, including complimentary tickets to J-League matches and direct instruction from professional players or expert coaches several times a year. These experiences are designed to inspire children and enhance their motivation in pursuing soccer.
Looking Ahead: A Commitment to Growth
With its debut in Akita, Leifras has successfully established its sports school operations across Japan, in all 46 prefectures. The forthcoming collaboration with Braubritz Akita is anticipated to create a significant impact within the Akita region, and plans are already underway to extend the school's reach beyond Odate to other municipalities within the prefecture.
As a social business entity, Leifras is committed to leveraging sports to confront regional challenges and contribute to the healthy development of children across Japan. Their initiative not only fosters athletic skills but also focuses on nurturing strong, well-rounded individuals.
Additional Information About the School
- - Name: Braubritz Akita × Liberta Soccer School (Odate Branch)
- - Start Date: April 1, 2026
- - Target Audience: Preschool to elementary school age children (age specifics defined by school regulations)
- - Key Partnership Details:
- Invitations to official matches of Braubritz Akita and coaching sessions led by players or local specialists
- Comprehensive operational support and methodology expertise from Leifras
About Leifras Co., Ltd.
Leifras operates under the motto 'Change and Design Sports', focusing on resolving social issues through sports. Their children’s sports school program boasts over 70,000 members, and through support activities for clubs and community initiatives, they remain dedicated to making a positive societal impact through sports.
Company Overview
- - Company Name: Leifras Co., Ltd.
- - Market: Nasdaq Capital Market
- - Ticker Symbol: LFS
- - Headquarters: 20th Floor, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo, Japan
- - Founded: August 28, 2001
- - CEO: Kiyotaka Ito
- - Capital: ¥784,666,480 including capital reserve
- - Operations: Sports school program, events, alliances, club support, community engagement, healthcare services, after-school programs
- - Website: Leifras Co., Ltd.
- - Investor Relations: IR Site
Contact Information
For more details or media inquiries, please reach out through the following:
- - Customer and Corporate Inquiry: Leifras Inquiry Form
Topics Sports）
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