#Morocco #Rabat #African Culture #A.W.A.M. #RedOne

RedOne Launches 'A.W.A.M.'

On January 16, 2026, the renowned producer and songwriter RedOne (Nadir Khayat) introduced his groundbreaking album, 'A.W.A.M.', which is poised to redefine the global musical landscape with its vibrant representation of African culture and unity. This album stands as a testament to the fusion of African sounds and identities, aiming to place Africa firmly within the center of global music discussions.

A Cultural Milestone

'A.W.A.M.' is more than just a compilation of songs; it represents a monumental cultural endeavor, born out of collaboration with the Confédération Africaine de Football (CAF) and supported by 2101 Records, 10K Projects, and Atlantic Records. It is crafted not only to captivate audiences during its release but also to serve as a lasting cultural record that significantly captures the essence of Africa’s creative prowess.

The album features an impressive roster of both African and international stars, including Davido, Ayra Starr, French Montana, Rema, Akon, Ne-Yo, Jason Derulo, and many others. Each artist brings their unique style, unifying global pop, R&B, and diverse African genres into a powerful sound statement. This reflects Africa’s linguistic diversity and its seamless ability to influence the worldwide cultural zeitgeist.

RedOne's Vision

RedOne articulates his vision for 'A.W.A.M.' eloquently, stating, “This is a moment where Africa gathers in full view of the world. Music of this scale transcends mere decoration; it embodies identity as it evolves through time. This project honors the complexity and unity of Africa, crafting a sound rooted in the continent while inviting the world to explore.”

With a remarkable career, RedOne has collaborated with notable artists such as Lady Gaga, Jennifer Lopez, Enrique Iglesias, Nicki Minaj, and One Direction, producing countless number-one hits globally. His influence traverses generations, cultures, and geographical boundaries, establishing him as a key figure in defining modern pop music. RedOne’s capabilities extend beyond music; he has intertwined his artistic vision with sports, creating anthems for prominent global events such as FIFA and NBA, thereby connecting music with national pride.

Capturing the Spirit of Africa

Notably, 'A.W.A.M.' is engineered as a meaningful contribution rather than a mere marketing effort. It encapsulates Africa as an enduring cultural force, offering listeners music that conveys memory and identity, aimed for repeated engagement.

Since its launch, 'A.W.A.M.' has swiftly gained traction, significantly trending on platforms such as YouTube Music in Morocco and globally, cementing its place as a defining work within contemporary African music.

In tandem with his efforts on 'A.W.A.M.', RedOne has taken an active leadership role during AFCON 2025, producing the official opening ceremony anthem and crafting patriotic songs like **