#Japan #Tokyo #rom&nd #Idol Makeup #Hanall Mascara

A New Look in Eye Makeup: The Hanall Mascara by rom&nd

In celebration of its 10th anniversary, the Korean cosmetic brand "rom&nd" has set its sights on the latest eye makeup trends in Japan. With a growing interest in the "束感まつ毛メイク" (structured lash makeup), rom&nd is thrilled to introduce its new products: the "Hanall Fox Lash Mascara" and the "Hanall Mascara Remover." These items promise to elevate your eye makeup routine by allowing for a natural, structured, long, and voluminous lash look while ensuring easy makeup removal.

The products will be available from July 31, 2026, at various variety stores, drugstores, and general merchandise stores across Japan.

Embracing the Latest Lash Trends

As the influence of Korean idol makeup continues to rise on social media, the trend has shifted from an emphasis on volume-centric lashes to a focus on delicate, structured lashes that highlight each individual strand. Rom&nd has embraced this shift, developing the "Hanall Fox Lash Mascara" to create a look that combines natural structure with length and volume.

This impressive mascara features a variety of fiber lengths that cling to each lash, allowing for multiple layers without clumping. The unique tweezer brush, with its pointed tip and triangular structure, elevates the lashes from the base while crafting a natural and refined lash appearance.

Say Goodbye to Rubbing Off Mascara

In recognition of the need to remove stubborn mascara without harsh rubbing, rom&nd has also launched the "Hanall Mascara Remover." This product includes five nourishing moisturizing ingredients, ensuring a soothing experience from application to removal. This combination provides a complete eye makeup experience that is both comfortable and effective.

Product Specifications

• - Hanall Fox Lash Mascara

- Available in 3 colors
- Capacity: 7g
- Price: ¥1,595 (including tax)

Key Features

1. Stunning Idol-Level Lashes: Each fiber clings evenly to the lashes, allowing for a delicate, lengthened look that is resistant to clumping, even with layered applications.
2. Long-Lasting Curl: This waterproof mascara maintains a beautiful finish, protected against sweat and humidity, ensuring your look lasts all day.
3. Tweezer Brush Innovation: The unique tweezer brush design allows blending from the base, promoting a natural-looking structure for the lashes.

Tips for Application

• - For enhanced curl, apply with a zigzag motion focusing on the roots of the lashes.
• - To elongate, use the brush vertically to emphasize each lash.

• - Hanall Mascara Remover

- Capacity: 7g
- Price: ¥1,210 (including tax)

Rom&nd aims to provide a seamless transition from your ideal lash look to daily cleansing routines. The "Hanall Mascara Remover" easily adheres to waterproof formulas and effectively removes both mascara and brow products, ensuring a hassle-free process.

Features of the Remover

1. Wide Comb Brush: Efficiently removes waterproof mascara without discomfort, ensuring all product is lifted.
2. Moisturizing Ingredients: Formulated with five moisturizing agents that gently remove makeup while hydrating the lashes.
3. Versatile for Eyebrow Makeup: The remover is also effective for rom&nd’s popular brow mascara, so you can eliminate all eye makeup swiftly.

Final Thoughts

Increasing attention on structured lashes has propelled rom&nd into the spotlight, allowing them to provide quality beauty products that cater to contemporary trends. From ideal eye makeup to effortless cleansing, their new offerings ensure a satisfying makeup routine that doesn’t sacrifice comfort.

For more information on rom&nd, visit their official Instagram and website, and stay tuned for the upcoming product launch.

About rom&nd

Founded by beauty creator Min Se-Rom in 2016, rom&nd focuses on personal color theory to offer meticulously curated products. Known for their revolutionary tint lipstick, which sparked a trend in Japan, the brand continues to innovate in all areas of makeup with consistent hit products.

About iFamily SC Co., Ltd.

Established in 2000, iFamily SC Co., Ltd. originally provided wedding-related services. As they expanded into cosmetics following recognized success in the wedding industry, rom&nd emerged as a global brand exporting to over 40 countries since their IPO in 2021.