Bosideng's Master Puff Collection Shines at Paris Fashion Week by Introducing Innovative Elegance
On October 7th, 2025, the renowned Chinese down fashion brand Bosideng made a significant impact at Paris Fashion Week with the launch of its Master Puff collection. Set against the backdrop of the neoclassical Palais Brongniart, the event attracted around 300 distinguished guests from the realms of fashion, business, politics, art, and environmental sectors. The show’s theme, ‘La coupe en O’ or ‘The Cloud Roaming Series’, was beautifully encapsulated by the brand’s Creative Director, Pietro Ferragina, who described it as a celebration of lightness—in both weight and sentiment.
One of the standout moments of the night was the presence of Olympic diving champion Guo Jingjing, who donned a sculptural asymmetrical down vest from the Master Puff line. The guest list also included key figures in the industry such as Emmanuelle Pérès, Pierre-François Le-Louët, and CEOs from prestigious luxury brands, showcasing the collection's broad recognition and appeal.
The Master Puff collection redefines traditional down jackets, blending architectural geometry with a soft, flowing elegance. Inspired by the dome-shaped rooftops of Paris, each piece reflects a delicate balance between structure and fluidity. Utilizing ultra-lightweight materials and innovative ergonomic designs, the collection offers a fresh alternative to conventional bulky down wear.
This collection signifies more than just winter protection; it aims to redefine comfort and elegance along with the emotional lightness of fashion. Bosideng's exploration transcends product design, initiating a philosophical shift from functionality to freedom. The signature O-shaped silhouette not only symbolizes the puff design but also echoes the dome's form, suggesting a return to a zero point—a nod to Bosideng’s 49-year journey of innovation and reinvention.
Founded in 1976 by GAO Dekang in Changshu, Jiangsu province, Bosideng has evolved from a small venture involving 11 villagers to a prominent name on both the national and international fashion stages. Pioneering modern entrepreneurship in China, GAO's vision has expanded the brand’s influence, marking Bosideng as a leader in brand development, innovation, and market adaptation.
Throughout the 1990s, Bosideng set a precedent in brand marketing, effectively addressing consumers' growing desire for personal expression through clothing. The brand has also historically supported China’s mountaineering teams and expeditions to Antarctica and the Arctic, demonstrating its technical prowess in extreme conditions.
Convinced that a single down jacket can warm an individual, while true innovation can inspire an entire generation, Bosideng has continually redefined craftsmanship. After years of dedicated research, the brand launched its first Puff model in 2018, marking a new era of lightweight, sophisticated down jackets.
The debut of the Master Puff collection at Paris Fashion Week is not just a milestone; it is a bold declaration of Bosideng's commitment to leading the luxury down market. Building upon nearly five decades of innovative experience, Bosideng now stands as a significant voice in contemporary fashion, marrying style with comfort and freedom. For those interested in learning more about the brand, further details can be found at Bosideng's official website.
One of the standout moments of the night was the presence of Olympic diving champion Guo Jingjing, who donned a sculptural asymmetrical down vest from the Master Puff line. The guest list also included key figures in the industry such as Emmanuelle Pérès, Pierre-François Le-Louët, and CEOs from prestigious luxury brands, showcasing the collection's broad recognition and appeal.
The Master Puff collection redefines traditional down jackets, blending architectural geometry with a soft, flowing elegance. Inspired by the dome-shaped rooftops of Paris, each piece reflects a delicate balance between structure and fluidity. Utilizing ultra-lightweight materials and innovative ergonomic designs, the collection offers a fresh alternative to conventional bulky down wear.
This collection signifies more than just winter protection; it aims to redefine comfort and elegance along with the emotional lightness of fashion. Bosideng's exploration transcends product design, initiating a philosophical shift from functionality to freedom. The signature O-shaped silhouette not only symbolizes the puff design but also echoes the dome's form, suggesting a return to a zero point—a nod to Bosideng’s 49-year journey of innovation and reinvention.
Founded in 1976 by GAO Dekang in Changshu, Jiangsu province, Bosideng has evolved from a small venture involving 11 villagers to a prominent name on both the national and international fashion stages. Pioneering modern entrepreneurship in China, GAO's vision has expanded the brand’s influence, marking Bosideng as a leader in brand development, innovation, and market adaptation.
Throughout the 1990s, Bosideng set a precedent in brand marketing, effectively addressing consumers' growing desire for personal expression through clothing. The brand has also historically supported China’s mountaineering teams and expeditions to Antarctica and the Arctic, demonstrating its technical prowess in extreme conditions.
Convinced that a single down jacket can warm an individual, while true innovation can inspire an entire generation, Bosideng has continually redefined craftsmanship. After years of dedicated research, the brand launched its first Puff model in 2018, marking a new era of lightweight, sophisticated down jackets.
The debut of the Master Puff collection at Paris Fashion Week is not just a milestone; it is a bold declaration of Bosideng's commitment to leading the luxury down market. Building upon nearly five decades of innovative experience, Bosideng now stands as a significant voice in contemporary fashion, marrying style with comfort and freedom. For those interested in learning more about the brand, further details can be found at Bosideng's official website.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.