Alyssa Shapper Appointed Chief Marketing Officer at Arista Recovery

Arista Recovery Welcomes Alyssa Shapper as CMO

Arista Recovery is proud to announce the appointment of Alyssa Shapper as its new Chief Marketing Officer (CMO), effective immediately. With over twelve years of experience in the behavioral health sector, Alyssa is set to bolster the company's marketing strategies, focusing on brand growth and patient engagement.

At her previous role as National Director of Marketing at Banyan Treatment Centers —a prominent player in the addiction treatment landscape— Shapper demonstrated her expertise in a multitude of marketing initiatives. Under her guidance, Banyan distinguished itself with robust digital strategies, event planning, and a comprehensive approach to brand management, contributing to the company's impressive expansion across 18 locations nationwide. Her success there reveals a deep understanding of enhancing brand presence in a competitive industry.

Upon taking the helm of marketing strategy at Arista Recovery, Alyssa stressed the importance of accessibility and high-quality care for individuals facing addiction and mental health issues. “I am honored to join Arista Recovery at such an exciting time of growth,” she stated. “I look forward to collaborating with this incredible team to continue our mission of providing compassionate, effective care.” Her approach will integrate performance marketing and data-driven decision-making to support outreach and patient engagement initiatives crucial for expanding Arista's impact.

Daniel Jacob, the CEO of Arista Recovery, emphasized that Alyssa’s extensive industry knowledge would be invaluable for the organization. “Her dynamic approach to marketing aligns perfectly with our values as we continue to enhance our services,” he said. Arista Recovery's mission is to dignify the recovery journey for individuals and families grappling with substance use and co-occurring mental health challenges. The organization practices a holistic approach focused on the whole person, ensuring tailored, comprehensive care plans are in place to support long-term recovery.

Located in Paola, Kansas, Arista Recovery offers innovative therapeutic modalities including equine therapy, horticultural therapy, and art therapy in a serene, retreat-like setting. The expansive 38-acre campus is designed to promote healing and provide a conducive environment for personal growth. Each client has access to a personalized recovery plan and support from a dedicated team committed to nurturing sustained sobriety.

Under Shapper's guidance, Arista Recovery aims to solidify its market presence and continue its commitment to transforming lives through holistic care. By leveraging her experience and strategic vision, Arista seeks to make a lasting difference in the mental health and addiction treatment fields.

For more details on Arista Recovery and its services, visit www.aristarecovery.com or contact Alyssa Shapper directly at (855) 641-3953 or via email at [email protected].