Introducing Glico's New Seventeen Ice White Sour Jelly for High School Friendships

Glico's Sweet Collaboration: Seventeen Ice White Sour Jelly

Glico's latest product, the Seventeen Ice White Sour Jelly, set to hit the vending machines on May 25, 2026, is a delightful new addition aimed specifically at high school students. This product celebrates the spirit of friendship with the concept of enjoying ice cream together, designed through collaboration with actual students from various high schools.

The new flavor features a refreshing White Sour sorbet topped with colorful, jelly-like cubes filled with sweet mandarin and peach juices. This fun and playful texture offers an enjoyable experience that complements lively conversations among friends. With its proprioceptive texture and vibrant appearance, the White Sour Jelly aims to become a memorable treat that brings back the essence of youth and connection among peers.

Collaborating with High School Students

Glico initiated this project to meet the emotional needs of high schoolers who frequently purchase Seventeen Ice ice cream. Known for its variety of high-quality one-handed ice cream options, Glico has been globally recognized since its vending machine launch in 1985. The Seventeen Ice brand resonates with teenagers who cherish their social surrounds, as buying and sharing ice cream fosters joyous moments and private conversations. Over the years, the presence of Glico vending machines has expanded across numerous schools, enabling students to engage with their environment more positively.

Feedback from students revealed their desire to cherish small yet meaningful moments with friends, especially during breaks or on the way home from school. They expressed a longing for more comfortable social spaces. In response, Glico aims to enhance these experiences by providing exciting new products, thus enabling students to invite friends and create memorable moments together.

The Concept Development Process

To identify ways to make ice cream enticing for teenagers, Glico hosted idea-generating classes in schools equipped with vending machines. Utilizing the Seventeen Ice app, students were encouraged to submit their product ideas. Thorough evaluations revealed that students were enthusiastic about creating experiences that helped them seize their fleeting teenage moments, emphasizing a desire for innovative ways to enjoy ice cream with friends.

Presenting several product concept proposals, Glico received positive feedback on exciting proposals that catered to the need for memorable experiences with friends. After conducting trial tastings within school communities, Glico confirmed the launch of the Seventeen Ice White Sour Jelly during the summertime, aimed at igniting fun and shared enjoyment among students.

Insights from the Developers

According to Yuki Horiyama, head of product development, the creation of Seventeen Ice White Sour Jelly stems from genuine feedback from high school students. He emphasizes the intention of crafting an ice cream that fits into precious moments of youth where friends gather. The White Sour flavor invokes sweetness coupled with refreshing aftertastes, while the colorful jelly pieces enhance not only visual appeal but also add sensory enjoyment.

Tomomi Inoue, the marketing department head, highlights that through extensive interactions with high schoolers, they were able to decode the essence of what makes the Seventeen Ice experience unique. They realized that sharing this indulgent treat naturally cultivates delightful conversation and laughter among friends. The result is a product that encapsulates the nostalgic flavor of youth and invites students to relish happy moments together.

Launching Exciting Campaigns

With the product launch, Glico will initiate two exciting campaigns on the Seventeen Ice app:

1. White Sour Jelly Giveaway: A chance for 300 lucky winners to receive a complimentary set of three Seventeen Ice White Sour Jelly packs, available by scanning the QR code on the lid and redeeming mileage points through the app. The campaign runs from May 25, 2026, to July 31, 2026.

2. Mini Towels Giveaway: This campaign offers 5,000 original mini towels featuring popular characters such as Gokigen Panda, Konezumi, and Raburabbit. Participants can enter by making a purchase and scanning the QR code to gather mileage, valid from June 1, 2026, to August 31, 2026.

Both campaigns aim to enrich the user experience and encourage ongoing engagement with the Seventeen Ice brand.

Conclusion

Through innovation and collaboration, Glico promises to bring joy and delicious experiences to high school students with the launch of Seventeen Ice White Sour Jelly. As the school year approaches, this new flavor will surely become a fun companion for students seeking moments of happiness with friends while enjoying their favorite ice cream.