#USA #New York #Gordon Ramsay #George Russell #Doritos Loaded

Doritos Loaded Unveils its Newest Commercial

Doritos Loaded has recently rolled out an energetic advertising campaign, starring the renowned chef Gordon Ramsay alongside Formula 1 driver George Russell. This collaboration merges the art of cooking with the excitement of high-speed racing, creating a fusion that captivates audiences with its combination of skill, speed, and taste.

In this latest commercial, we see Gordon Ramsay behind the scenes in a food truck, craftily preparing his signature dish, the Doritos Loaded Hellfire Chicken Nachos. However, the culinary process takes an unexpected turn when the truck's enigmatic driver suddenly accelerates, sending a flurry of fresh ingredients into a chaotic spin around the vehicle. Despite the unfolding pandemonium, Ramsay maintains his focus on crafting the ultimate Doritos Loaded experience, showcasing his culinary prowess even as everything flies around him.

As the ad progresses, viewers are treated to a surprise twist that reveals the identity of the driver: none other than George Russell, a star pilot for the Mercedes-AMG PETRONAS Formula One Team. This partnership not only highlights Ramsey's cooking genius but also illustrates the high-octane vibe of the Formula 1 experience that Doritos Loaded aims to embody.

The commercial serves as a key milestone in Doritos Loaded's ongoing collaboration with Gordon Ramsay, which was recently announced. As part of this partnership, Ramsay is set to create a total of eight distinctive recipes intended to demonstrate the versatility of Doritos Loaded. Designed for both busy lifestyles and special occasions, these recipes are perfect for fans whether they are at the racetrack or enjoying a cozy evening at home.

The first of these creations, the Hellfire Chicken Nachos, is featured prominently within the ad and showcases Ramsay's trademark Hellfire sauce, making it a must-try for adventurous foodies.

An Exciting Future for Doritos Loaded

Additionally, the collaboration with Ramsay extends to the broader partnership with the Formula 1 circuit, bringing smiles and savory tastes to fans at every turn. Throughout the racing season, fans can expect to experience adrenaline-fueled events featuring exclusive Doritos Loaded recipes tailored for food trucks located in the F1 fan zones.

Anshul Khanna, Vice President of Marketing for PepsiCo Food Ventures, noted, "Doritos Loaded has emerged as one of our fastest-growing food propositions, perfectly blending the crunchiness of Doritos with a delectable assortment of proteins, vegetables, and flavorful sauces. We believe this bold culinary offering deserves a backdrop as exciting as the F1® world. With the fusion of Ramsay’s culinary creativity and the thrill of high-speed racing, we’ve crafted an advertisement filled with excitement, unexpected twists, and of course, mouth-watering delights. What's even more thrilling is that F1 fans can now recreate these culinary masterpieces at home, enjoying the vibrant taste of Doritos Loaded created by chef Ramsay himself."

How to Savor Doritos Loaded

Fans eager to sample Doritos Loaded can find these tasty offerings through food trucks, delivery apps, and affiliated restaurants. Currently, they are available in select areas of Madrid, Barcelona, and London, with plans for expansion to additional cities in the Netherlands, France, Germany, and beyond in the coming months.

About PepsiCo

PepsiCo stands at the forefront of the global food and beverage industry, serving more than a billion consumers daily across over 200 countries and territories. In 2025, the company reported nearly $94 billion in net revenue, thanks to a diverse portfolio that includes beloved brands such as Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, and more. PepsiCo is committed to its pep+ strategy, focusing on sustainability and innovation to build a resilient future for its communities and the company itself. For more insights, visit PepsiCo's website and connect with them on social media platforms, including Twitter, Instagram, Facebook, and LinkedIn.