#Peru #Las Vegas #MICE #PROMPERÚ

Highlights from IMEX America 2025: PROMPERÚ's Record-Breaking Engagement

In 2025, PROMPERÚ once again made its mark at IMEX America held from October 7–9 in Las Vegas, achieving unparalleled success in engaging with meeting planners from around the globe. This participation marks Peru's 13th consecutive year at this pivotal event, solidifying its standing as a preeminent MICE (Meetings, Incentives, Conferences, and Exhibitions) destination in Latin America.

Record Engagement and Full-Capacity Events

The results from this year's IMEX America were astounding. Peru reported its strongest performance ever, characterized by a record number of scheduled meetings—over 400—showing a significant increase in planner interest. With a vibrant showcase featuring culinary delights that caught the attention of countless attendees, PROMPERÚ effectively highlighted the country's unique cultural offerings alongside its logistical capabilities. The full-capacity presentations conducted by the delegation demonstrated a rich commitment from planners eager to explore and engage with Peru's high-end incentive programs and congress options.

Meaningful Meetings: A Unique Proposition

At the heart of PROMPERÚ's strategy was the Meaningful Meetings initiative, emphasizing not only logistical excellence but also the cultural, environmental, and community impact of events hosted in Peru. This narrative was well-received by buyers from North America, Latin America, and Europe, who are increasingly looking for destinations that blend robust infrastructure with distinctive experiences that resonate deeply. The ambition is clear: to position Peru as a destination where events are not only successful but purposeful and impactful.

A Showcase of Peru's Diverse Offerings

One of the standout features of PROMPERÚ's booth at IMEX America was the immersive experiences created for attendees. Features such as the innovative mirrored LED walls provided an engaging representation of Peru’s spirit through artistic elements of sound, color, and motion. Other highlights included unique installations like the retablo, curated cultural showcases of Pisco—the signature Peruvian drink—and a series of culinary tastings designed to entice and entertain visitors.

These creative activations highlighted the diversity Peru offers as a MICE destination, seamlessly blending various Colombian landscapes—from its majestic Andes mountains to serene Amazonian jungles and the picturesque Pacific coast. They crafted an allure that was impossible for any meeting planner to overlook.

Collaborative Strength with a Multi-Sector Delegation

The impressive turnout at IMEX America was made possible by a multifaceted delegation representing Peru's MICE ecosystem, comprising high-profile hotels such as the Luxury Collection Peru, JW Marriott Lima, and Pullman Lima among others. This alliance ensured a broad representation of Peru's capabilities in hosting prestigious events. Collaboration was a central theme, with meetings held with key players across various sectors to discuss potential partnerships and future opportunities.

Strategic Outlook and Next Steps

As Peru continues to affirm its MICE leadership in Latin America, PROMPERÚ's participation is an essential cog in its strategy focused on priority markets, including the U.S., Canada, and various Latin American countries. Engaging in strategic discussions aimed at fortifying relationships with the North American market during the trade fair set the stage for future collaboration.

The immediate aftermath of IMEX 2025 will see PROMPERÚ following up on the leads generated, presenting tailored congress and incentive proposals, and finalizing Fam itineraries for 2026—a clear indication of its commitment to transforming high-potential opportunities into confirmed business.

Peru ultimately stands apart within the global MICE landscape due to its geographical advantages, advanced facilities, and rich cultural diversity. With year-round access, a modern convention center, and nearly 10,000 premium accommodations, the country is equipped to host events that leave lasting impressions while contributing significant economic and social value.

The successful outcomes from IMEX America reinforce PROMPERÚ’s dedication to hosting dynamic events where the essence of place, purpose, and gathering beautifully converge, ensuring each can be memorable and impactful. For more insights into Peru's offerings as a MICE destination, you can visit PROMPERÚ’s official MICE website.